IIM Shillong's Publications


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Total No of Publication : 110

Achieving excellence in services marketing: Roles in customer delight

  • Authors: Mandal P.C.
    Year: 2020 | IIM Shillong
    Source: International Journal of Business Excellence
    DOI: 10.1504/IJBEX.2020.106366

Companies need to innovate and differentiate themselves to sustain in the competition. Services marketing gain in importance because it is difficult to innovate and differentiate physical products. It is difficult to imitate differentiation and innovation incorporated in services. The paper discusse...(Read Full Abstract)

Antecedents and consequences of knowledge sharing for software process improvement in the Indian software industry

  • Authors: Chugh M., Chanderwal N., Upadhyay R.K., Punia D.K.
    Year: 2020 | IIM Shillong
    Source: Journal of Software: Evolution and Process
    DOI: 10.1002/smr.2291

The integration of knowledge sharing is significant for software process improvement (SPI). However, very few empirical studies have evaluated how and to what extent knowledge sharing affects the different aspects of SPI. Drawing upon the resource-based view and the knowledge-based view of software ...(Read Full Abstract)

Changing consumer behavior: Segmenting consumers to understand them better

Retailing has undergone transformation since the last decade. There has been lot of closure of retail stores which had been successful in the past. The closure of the stores are related to low footfalls in the stores. This is due to the change in the consumer behavior in the present day. Consumers h...(Read Full Abstract)

Development of maturity model for assessing the implementation of Industry 4.0: learning from theory and practice

  • Authors: Wagire A.A., Joshi R., Rathore A.P.S., Jain R.
    Year: 2020 | IIM Shillong
    Source: Production Planning and Control
    DOI: 10.1080/09537287.2020.1744763

Today many manufacturing firms expect a significant impact of ‘Industry 4.0’ on their supply chains, operations, and business models. However, its complex characteristics are yet to be fully comprehended by most of them. As a result, there are several apprehensions pertaining to its structure, techn...(Read Full Abstract)

Ending TB in Southeast Asia: Current resources are not enough

  • Authors: Bhatia V., Srivastava R., Reddy K.S., Sharma M., Mandal P.P., Chhabra N., Jhalani S., Mandal S., Arinaminpathy N., Aditama T.Y., Sarkar S.
    Year: 2020 | IIM Shillong
    Source: BMJ Global Health
    DOI: 10.1136/bmjgh-2019-002073

The Southeast Asia Region continues to battle tuberculosis (TB) as one of its most severe health and development challenges. Unless there is a substantial increase in investments for TB prevention, diagnosis, care and treatment, there will be catastrophic effects for the region. The uncontrolled TB ...(Read Full Abstract)

Governance and sustainable development at higher education institutions

  • Authors: Leal Filho W., Salvia A.L., Frankenberger F., Akib N.A.M., Sen S.K., Sivapalan S., Novo-Corti I., Venkatesan M., Emblen-Perry K.
    Year: 2020 | IIM Shillong
    Source: Environment, Development and Sustainability
    DOI: 10.1007/s10668-020-00859-y

Governance issues, here interpreted as the provisions of adequate policy frameworks characterized by reliability and accountability, coupled with resources to support their implementation, are known to be the basis for the implementation of sustainable development measures. This paper discusses the ...(Read Full Abstract)

Impact of community-based business model and competitive advantage on exports: evidence from diamond industry

  • Authors: Kumar S., Kumar D., Sengupta K., Giri T.K.
    Year: 2020 | IIM Shillong
    Source: Competitiveness Review
    DOI: 10.1108/CR-12-2019-0130

Purpose: This study aims to examine the altering paradigms for two specific characteristics of the international diamond industry: community-based business model and competitive advantage and their impact and interaction effect. Design/methodology/approach: This study uses global value chain (GVC) a...(Read Full Abstract)

Investments for social sustainability in India: An assessment

  • Authors: Kumar S., Giri T.K.
    Year: 2020 | IIM Shillong
    Source: Economic and Political Weekly

The Sustainable Development Goals make it imperative to link economic growth with social and environmental priorities. The current status of social development perspective and the role of government, corporate and social enterprises in delivering social sustainability in India are examined. Constrai...(Read Full Abstract)

Service quality measures: How it impacts customer satisfaction and loyalty

Tourism is a sector which invites lot of opportunities for increase in revenue generation and development and upgradation of the local economy. The change in information technology has facilitated the proliferation of information which has benefited the tourism industry at large. It has facilitated ...(Read Full Abstract)

The Relevance of Spirituality and Corporate Social Responsibility in Management Education: Insights from Classical Indian Wisdom

In this technology-driven Digital Age, Management Education is primarily engaged in development of skills and techno-economic competence of students with dominant thrust on sharpening their rational faculties and quantitative ability. Deeper questions and nobler qualittative issues like Spirituality...(Read Full Abstract)

Thirty years of the International Journal of Logistics Management – a retrospective analysis

  • Authors: Gammelgaard B., Kumar S., Pattnaik D., Joshi R.
    Year: 2020 | IIM Shillong
    Source: International Journal of Logistics Management
    DOI: 10.1108/IJLM-03-2020-0121

Purpose: International Journal of Logistics Management (IJLM) celebrated 30 years of its publication in 2019. This study provides a retrospective overview of the IJLM articles between 1990 and 2019. Design/methodology/approach: The authors applied bibliometrics to study and present a retrospective s...(Read Full Abstract)

Understanding the Relationship Between Different Facets of Materialism and Attitude Toward Green Products

  • Authors: Sreen N., Purbey S., Sadarangani P.
    Year: 2020 | IIM Shillong
    Source: Journal of Global Marketing
    DOI: 10.1080/08911762.2020.1751370

The economic philosophy of growth focuses on the idea of utility maximization and ignores the environmental impact of such growth. Resources are getting depleted in countries that have an increasing population. Therefore, for a sustainable future, there is a need to turn the behavior of people towar...(Read Full Abstract)

Words are important: A textual content based identity resolution scheme across multiple online social networks

Identity resolution of a person using various online social networks can enable an interested party to have a better and holistic understanding of former's behavior and personality. Major challenges in developing a reliable and scalable matching scheme for online identities include non-availability ...(Read Full Abstract)

Work–Life balance policies and organisational outcomes – a review of literature from the Indian context

  • Authors: Chaudhuri S., Arora R., Roy P.
    Year: 2020 | IIM Shillong
    Source: Industrial and Commercial Training
    DOI: 10.1108/ICT-01-2019-0003

Purpose: In the past decade, the rapid globalisation and modernisation has resulted in an increased focus of organisations on implementation of family friendly work–life balance (WLB) policies for enhancing employee retention. The purpose of this study is to review the importance of WLB policies and...(Read Full Abstract)

A Cross-national Study of Environmental Performance and Culture: Implications of the Findings and Strategies

  • Authors: Kumar S., Giridhar V., Sadarangani P.
    Year: 2019 | IIM Shillong
    Source: Global Business Review
    DOI: 10.1177/0972150919845260

The study investigates the impact of culture on environmental performance across 78 countries. The article explores the possible relationship with two datasets of international indices: (a) the six dimensional index of national culture proposed by Hofstede and (b) the environmental performance index...(Read Full Abstract)

A study on behaviour of bullwhip effect in (R, S) inventory control system considering DWT-MGGP demand forecasting model

  • Authors: Jaipuria S., Mahapatra S.S.
    Year: 2019 | IIM Shillong
    Source: Journal of Modelling in Management
    DOI: 10.1108/JM2-04-2018-0053

Purpose: The purpose of this paper is to propose a forecasting model to predict the demand under uncertain environment to control the bullwhip effect (BWE) considering review-period order-up-to level ((R, S)) inventory control policy and its different variants such as (R, ?S) (R, ?O) and (R, ?O, ?S)...(Read Full Abstract)

Capital structure dynamics of Indian corporates

  • Authors: Rani N., Yadav S.S., Tripathy N.
    Year: 2019 | IIM Shillong
    Source: Journal of Advances in Management Research
    DOI: 10.1108/JAMR-12-2017-0125

Purpose: The purpose of this paper is to examine the capital structure determinants and speed of adjustment (SOA) toward the target capital structure of firms. Design/methodology/approach: The study has used the generalized method of moments (GMM) model and two-stage least squares (TSLS) to the pane...(Read Full Abstract)

Design and testing of a spirometer for pulmonary functional analysis

  • Authors: Jagannath M., Madan Mohan C., Kumar A., Aswathy M.A., Nathiya N.
    Year: 2019 | IIM Shillong
    Source: International Journal of Innovative Technology and Exploring Engineering

Chronic Obstructive Pulmonary Disease (COPD) is considered as one of the greatest life-threatening syndromes worldwide, and it is estimated that over 600 million are afflicted with the disease. The objective of this study is to design and develop a spirometer which is functionally as well as cost ef...(Read Full Abstract)

Determinants of rural livelihood interventions: an ISM-MICMAC approach

  • Authors: Kumar S., Giri T.K., Gogoi B.J.
    Year: 2019 | IIM Shillong
    Source: Journal of Indian Business Research
    DOI: 10.1108/JIBR-04-2019-0107

Purpose: Livelihood interventions are recognized as instruments to deliver sustainable development by addressing multidimensional issues of poverty. Despite several interventions, success still remains trivial due to various interactive determinants. The purpose of this paper is to present the hiera...(Read Full Abstract)

Effect of trip mode on opinion about hotel aspects: A social media analysis approach

  • Authors: Yadav M.L., Roychoudhury B.
    Year: 2019 | IIM Shillong
    Source: International Journal of Hospitality Management
    DOI: 10.1016/j.ijhm.2019.02.002

There is rich literature on the hotel aspects perceived important by travelers, which are mostly based on hotel aspects extracted from questionnaires or previous studies, and fail to include the changing expectation of customers. Most of these further ignore the possibility that people traveling for...(Read Full Abstract)