IIM Shillong's Publications


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Total No of Publication : 87

A Cross-national Study of Environmental Performance and Culture: Implications of the Findings and Strategies

  • Authors: Kumar S., Giridhar V., Sadarangani P.
    Year: 2019 | IIM Shillong
    Source: Global Business Review
    DOI: 10.1177/0972150919845260

The study investigates the impact of culture on environmental performance across 78 countries. The article explores the possible relationship with two datasets of international indices: (a) the six dimensional index of national culture proposed by Hofstede and (b) the environmental performance index...(Read Full Abstract)

A study on behaviour of bullwhip effect in (R, S) inventory control system considering DWT-MGGP demand forecasting model

  • Authors: Jaipuria S., Mahapatra S.S.
    Year: 2019 | IIM Shillong
    Source: Journal of Modelling in Management
    DOI: 10.1108/JM2-04-2018-0053

Purpose: The purpose of this paper is to propose a forecasting model to predict the demand under uncertain environment to control the bullwhip effect (BWE) considering review-period order-up-to level ((R, S)) inventory control policy and its different variants such as (R, ?S) (R, ?O) and (R, ?O, ?S)...(Read Full Abstract)

Design and testing of a spirometer for pulmonary functional analysis

  • Authors: Jagannath M., Madan Mohan C., Kumar A., Aswathy M.A., Nathiya N.
    Year: 2019 | IIM Shillong
    Source: International Journal of Innovative Technology and Exploring Engineering

Chronic Obstructive Pulmonary Disease (COPD) is considered as one of the greatest life-threatening syndromes worldwide, and it is estimated that over 600 million are afflicted with the disease. The objective of this study is to design and develop a spirometer which is functionally as well as cost ef...(Read Full Abstract)

Effect of trip mode on opinion about hotel aspects: A social media analysis approach

  • Authors: Yadav M.L., Roychoudhury B.
    Year: 2019 | IIM Shillong
    Source: International Journal of Hospitality Management
    DOI: 10.1016/j.ijhm.2019.02.002

There is rich literature on the hotel aspects perceived important by travelers, which are mostly based on hotel aspects extracted from questionnaires or previous studies, and fail to include the changing expectation of customers. Most of these further ignore the possibility that people traveling for...(Read Full Abstract)

Effectiveness of domain-based lexicons vis-à-vis general lexicon for aspect-level sentiment analysis: A comparative analysis

  • Authors: Yadav M.L., Roychoudhury B.
    Year: 2019 | IIM Shillong
    Source: Journal of Information and Knowledge Management
    DOI: 10.1142/S0219649219500333

One can either use machine learning techniques or lexicons to undertake sentiment analysis. Machine learning techniques include text classification algorithms like SVM, naive Bayes, decision tree or logistic regression, whereas lexicon-based sentiment analysis uses either general or domain-based lex...(Read Full Abstract)

Ethical issues and concerns in collection of marketing information and marketing intelligence: Ethical issue in collection of information

  • Authors: Mandal P.C.
    Year: 2019 | IIM Shillong
    Source: International Journal of Business Intelligence Research
    DOI: 10.4018/IJBIR.2019070102

Companies require capturing relevant marketing information and marketing intelligence about customers to understand their requirements, formulate marketing strategies, serve them better, and develop customer relationships. Sometimes, it is difficult to collect information because individuals hesitat...(Read Full Abstract)

Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context

  • Authors: Baishya K., Samalia H.V.
    Year: 2019 | IIM Shillong
    Source: Global Business Review
    DOI: 10.1177/0972150919856961

The usage of smartphones is increasing with each passing day. The growth of wireless subscription in India in the last 5 years is very high. However, the penetration rate of smartphones among low-income people is significantly low. Looking at the near saturation and high competition of markets at th...(Read Full Abstract)

Fuzzy association rule mining for economic development indicators

  • Authors: Srivastava D.K., Roychoudhury B., Samalia H.V.
    Year: 2019 | IIM Shillong
    Source: International Journal of Intelligent Enterprise
    DOI: 10.1504/IJIE.2019.100030

This paper is focused on fuzzy mining approach to extract fuzzy association rules among the economic development indicators that are net official development assistance received (ODA), foreign direct investment (FDI) and gross domestic product (GDP) for developing country India. This study is an att...(Read Full Abstract)

Graphical user interface testing using GUITAR and hadoop unit

  • Authors: Kumar S., Nitin
    Year: 2019 | IIM Shillong
    Source: International Journal of Innovative Technology and Exploring Engineering

The testing of the graphical user interface is very complicated and time-consuming job. The complexity of the task came into existence when small changes are introduced in the software, and there is the need for regression testing. The most appropriate way to test the software for the possible state...(Read Full Abstract)

Impact of power on channel members’ behavior: evidence from India

  • Authors: Kumar S., Sadarangani P.H.
    Year: 2019 | IIM Shillong
    Source: Journal of Business and Industrial Marketing
    DOI: 10.1108/JBIM-07-2018-0227

Purpose: Power is an important construct in retailing and channel literature. Power is studied in improving the performance of the firm, but less emphasis is given on the behavioral changes that lead to an improvement in performance. The purpose of this paper is to focus on the relationship between ...(Read Full Abstract)

Internet based distribution systems: A framework for adoption

  • Authors: Agrawal D.K., Agrawal D.P., Singh D.
    Year: 2019 | IIM Shillong
    Source: Information Systems: Debates, Applications and Impacts
    DOI: 10.4324/9780429202933

Due to rapid innovations in the field of information and communication technologies (especially the Internet), prominent and gradual changes are taking place in the business architecture in general and distribution channel structure in particular. The Internet has already given place to a process of...(Read Full Abstract)

Study of maintenance project manpower dynamics in Indian software outsourcing industry

  • Authors: Mishra D., Mahanty B.
    Year: 2019 | IIM Shillong
    Source: Journal of Global Operations and Strategic Sourcing
    DOI: 10.1108/JGOSS-02-2018-0009

Purpose: The paper aims to study manpower dynamics at offshore and onsite location for maintenance project, which are transferred to offshore location in a phase-wise manner. The purpose of the paper is to find good values of onsite–offshore team strength, the number of hours of communication betwee...(Read Full Abstract)

An Empirical Study on Shopping Motivation among Generation Y Indian

  • Authors: Kumar S., Sadarangani P.
    Year: 2018 | IIM Shillong
    Source: Global Business Review
    DOI: 10.1177/0972150918807085

The purpose of the study is to examine the relationship between shopping motivation and purchase intention. This study examines the impact of antecedents of utilitarian motivation and hedonic motivations on purchase intention among Generation Y Indian. The study follows the quantitative approach and...(Read Full Abstract)

Benchmarking model for factors influencing creation of negative electronic word of mouth

Purpose: The purpose of this paper is to develop a structural framework for factors influencing the creation of negative electronic word of mouth (WOM) at online forums, review portals, social networking sites or any other internet-based platform. Consumers frequently talk about consumption through ...(Read Full Abstract)

Enhanced identity privacy in UMTS

  • Authors: Choudhury H., Roychoudhury B., Saikia D.Kr.
    Year: 2018 | IIM Shillong
    Source: International Journal of Ad Hoc and Ubiquitous Computing
    DOI: 10.1504/IJAHUC.2018.093329

Subscriber's identity privacy in mobile networks has been an exciting research area. Earlier, researchers were focused on protecting it over the radio link between the mobile device and the serving network. Whereas now, they are considering the need for protecting the same from the serving network i...(Read Full Abstract)

Handling missing values: A study of popular imputation packages in R

In real world data are often plagued by missing values which adversely affects the final outcome of the analysis based on such data. The missing values can be handled using various techniques like deletion or imputation. Of late, R has become one of the most preferred platform for carrying out data ...(Read Full Abstract)

Impact of culture, behavior and gender on green purchase intention

  • Authors: Sreen N., Purbey S., Sadarangani P.
    Year: 2018 | IIM Shillong
    Source: Journal of Retailing and Consumer Services
    DOI: 10.1016/j.jretconser.2017.12.002

Green purchase can have an impact on organization bottom line. It also helps to build a positive public image, brand, and goodwill in the marketplace. The purchasing intention for the green products varies across culture, gender and individual behavior of a person. This paper examines the impact of ...(Read Full Abstract)

Importance of User's Profile Attributes in Identity Matching Across Multiple Online Social Networking Sites

  • Authors: Kumar Srivastava D., Roychoudhury B., Vardhan Samalia H.
    Year: 2018 | IIM Shillong
    Source: Proceedings of the 8th International Conference Confluence 2018 on Cloud Computing, Data Science and Engineering, Confluence 2018
    DOI: 10.1109/CONFLUENCE.2018.8442455

This paper is an attempt to explore the importance of user's profile attributes that can make a significant impact on identity resolution techniques across multiple online social networks. In this study, we proposed a method that is helpful to find out the most significant profile attributes in iden...(Read Full Abstract)

Information systems road map to enhance economic and operational reverse logistics performance

  • Authors: Mahindroo A., Samalia H.V., Verma P.
    Year: 2018 | IIM Shillong
    Source: International Journal of Logistics Systems and Management
    DOI: 10.1504/IJLSM.2018.089172

Industry experts have realised the importance of implementing reverse logistics (RL) for gaining competitive advantage. Although not prominent in all kinds of industrial domains, RL is slowly becoming the factor which can lead towards organisational competitive advantage. With organisations constant...(Read Full Abstract)

Managerial decisions for innovation strategy of firms: Implications for country level innovation

  • Authors: Sengupta K.
    Year: 2018 | IIM Shillong
    Source: International Journal of Business Innovation and Research
    DOI: 10.1504/IJBIR.2018.091911

There is an integral relationship between economic growth, competitiveness and innovation undertaken by a nation. Innovation lies at the root of growth and competitiveness of a nation. The study with the help of simple and multiple regression models highlights the importance of managerial decision m...(Read Full Abstract)