IIM Shillong's Publications


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Total No of Publication : 139

Aesthetic Exploration of Organizational Theatrics: a Case of Tata Motors’ Jaguar Land Rover Acquisition

This paper aims to critically analyze one of the most impactful events reported from the Indian corporate scenario in recent years, from the premise of its aesthetic underpinnings. Our focus is on the ambitious 2008 all cash cross-border acquisition of Jaguar and Land Rover businesses by Tata Motors...(Read Full Abstract)

Has financial attitude impacted the trading activity of retail investors during the COVID-19 pandemic?

  • Authors: Talwar M., Talwar S., Kaur P., Tripathy N., Dhir A.
    Year: 2021 | IIM Shillong
    Source: Journal of Retailing and Consumer Services
    DOI: 10.1016/j.jretconser.2020.102341

Financial attitude influences the financial behavior of retail investors. Although the extant research has acknowledged and examined this relationship, the measures of financial attitude and behavior still vary widely and are generally posed as a series of questions rather than statements. In additi...(Read Full Abstract)

Priority-based joint EDF–RM scheduling algorithm for individual real-time task on distributed systems

  • Authors: Sharma R., Nitin N., AlShehri M.A.R., Dahiya D.
    Year: 2021 | IIM Shillong
    Source: Journal of Supercomputing
    DOI: 10.1007/s11227-020-03306-x

Multiple tasks arrive in the distributed systems that can be executed in either parallel or sequential manner. Before the execution, tasks are scheduled prioritywise with the help of scheduling algorithms to their respective processors. For task assignment, every scheduling algorithm follows differe...(Read Full Abstract)

Public policy issues and technoethics in marketing research in the digital age

  • Authors: Mandal P.C.
    Year: 2021 | IIM Shillong
    Source: International Journal of Technoethics
    DOI: 10.4018/IJT.20210101.o7

Companies collect customer information in marketing research to understand customers and generate customer insights. Various public policy and ethical issues are associated with the process. The issues include intrusions on consumer privacy; misuse, misinterpretation, and misrepresentation of resear...(Read Full Abstract)

A cyber physical system for managing customer relations

  • Authors: Banerjee A., Roychoudhury B., Gogoi B.J.
    Year: 2020 | IIM Shillong
    Source: Journal of Ambient Intelligence and Humanized Computing
    DOI: 10.1007/s12652-020-02583-x

Maintaining customer–company relationship is very important from the perspective of business. It helps to gain new customers as well as retain existing customers, even the dissatisfied ones, through SIoT based informal and humble counseling. Full form of SIoT is social internet of things where smart...(Read Full Abstract)

Abandonment of mergers and acquisitions: a review and research agenda

  • Authors: Kumar D., Sengupta K.
    Year: 2020 | IIM Shillong
    Source: International Journal of Emerging Markets
    DOI: 10.1108/IJOEM-12-2019-1056

Purpose: The purpose of this study is to provide a broad understanding of the pre-completion stage and subsequent abandonment of mergers and acquisitions (M&As). Design/methodology/approach: A total of 117 peer-reviewed, English language articles published in scholarly journals were considered in th...(Read Full Abstract)

Achieving excellence in services marketing: Roles in customer delight

  • Authors: Mandal P.C.
    Year: 2020 | IIM Shillong
    Source: International Journal of Business Excellence
    DOI: 10.1504/IJBEX.2020.106366

Companies need to innovate and differentiate themselves to sustain in the competition. Services marketing gain in importance because it is difficult to innovate and differentiate physical products. It is difficult to imitate differentiation and innovation incorporated in services. The paper discusse...(Read Full Abstract)

Analysing Process of Organ Donation and Transplantation Services in India at Hospital Level: SAP-LAP Model

  • Authors: Dhakate N.N., Joshi R.
    Year: 2020 | IIM Shillong
    Source: Global Journal of Flexible Systems Management
    DOI: 10.1007/s40171-020-00251-9

Organ donation and transplantation services portray a sub-system of modern healthcare organizations, which is a complex adaptive system. Across the world, there is a marked gap between the numbers of available organs for transplant and potential recipients in the waitlist. To date, researchers have ...(Read Full Abstract)

Antecedents and consequences of knowledge sharing for software process improvement in the Indian software industry

  • Authors: Chugh M., Chanderwal N., Upadhyay R.K., Punia D.K.
    Year: 2020 | IIM Shillong
    Source: Journal of Software: Evolution and Process
    DOI: 10.1002/smr.2291

The integration of knowledge sharing is significant for software process improvement (SPI). However, very few empirical studies have evaluated how and to what extent knowledge sharing affects the different aspects of SPI. Drawing upon the resource-based view and the knowledge-based view of software ...(Read Full Abstract)

Changing consumer behavior: Segmenting consumers to understand them better

Retailing has undergone transformation since the last decade. There has been lot of closure of retail stores which had been successful in the past. The closure of the stores are related to low footfalls in the stores. This is due to the change in the consumer behavior in the present day. Consumers h...(Read Full Abstract)

Channels of financial sector development and the inequality widening (narrowing) hypothesis – evidence from India

  • Authors: Mehta A., Bhattacharya J.
    Year: 2020 | IIM Shillong
    Source: Journal of Financial Economic Policy
    DOI: 10.1108/JFEP-03-2019-0049

Purpose: The study aims to understand how various channels of financial sector development affect the income inequality across Indian states and whether the inequality widening or narrowing hypothesis of financial development may be confirmed at a sub-national level. Design/methodology/approach: Usi...(Read Full Abstract)

Connectivity Issues in the North East

  • Authors: Kakoty S.
    Year: 2020 | IIM Shillong
    Source: Economic and Political Weekly

The North East has historically suffered from poor transport connectivity within and between the seven states as well as with the rest of India and neighbouring countries. This has not only impeded everyday life and livelihoods but also regional development and national security. As China builds and...(Read Full Abstract)

Decent work and work–family enrichment: role of meaning at work and work engagement

  • Authors: Kashyap V., Arora R.
    Year: 2020 | IIM Shillong
    Source: International Journal of Productivity and Performance Management
    DOI: 10.1108/IJPPM-03-2020-0133

Purpose: The purpose of the current study is to examine decent work (DW) as a critical antecedent of work–family enrichment (WFE). Further, it also focuses on understanding the underlying mechanisms that facilitate the linkage of employees' perceptions of DW and WFE by investigating about the mediat...(Read Full Abstract)

Determining rank in the market using a neutrosophic decision support system

  • Authors: Banerjee A., Roychoudhury B., Gogoi B.J.
    Year: 2020 | IIM Shillong
    Source: Journal of Business Analytics
    DOI: 10.1080/2573234X.2020.1834883

A company’s rank vis-à-vis that of its competitors is an important metric in understanding its position in the market. For a company, being ranked below its competitors indicates that customers are dissatisfied with its products, signalling the need for a review of its strategies. Existing state-of-...(Read Full Abstract)

Development of maturity model for assessing the implementation of Industry 4.0: learning from theory and practice

  • Authors: Wagire A.A., Joshi R., Rathore A.P.S., Jain R.
    Year: 2020 | IIM Shillong
    Source: Production Planning and Control
    DOI: 10.1080/09537287.2020.1744763

Today many manufacturing firms expect a significant impact of ‘Industry 4.0’ on their supply chains, operations, and business models. However, its complex characteristics are yet to be fully comprehended by most of them. As a result, there are several apprehensions pertaining to its structure, techn...(Read Full Abstract)

Ending TB in Southeast Asia: Current resources are not enough

  • Authors: Bhatia V., Srivastava R., Reddy K.S., Sharma M., Mandal P.P., Chhabra N., Jhalani S., Mandal S., Arinaminpathy N., Aditama T.Y., Sarkar S.
    Year: 2020 | IIM Shillong
    Source: BMJ Global Health
    DOI: 10.1136/bmjgh-2019-002073

The Southeast Asia Region continues to battle tuberculosis (TB) as one of its most severe health and development challenges. Unless there is a substantial increase in investments for TB prevention, diagnosis, care and treatment, there will be catastrophic effects for the region. The uncontrolled TB ...(Read Full Abstract)

Entrepreneurial marketing strategies for small businesses: An exploratory study of start-up companies in India

Marketing is an important activity forthe survival and growth of start-ups, but a start-up-usually with limited budget, moderate capital, and with no concrete customer base-finds it difficult to compete against the industry giants and big players. They can achieve this by converting their weakness i...(Read Full Abstract)

Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid

  • Authors: Baishya K., Samalia H.V.
    Year: 2020 | IIM Shillong
    Source: International Journal of Information Management
    DOI: 10.1016/j.ijinfomgt.2019.11.004

The affluent markets of developed countries have become very competitive. Therefore, companies are trying to explore market opportunities at the segment of low-income people termed as “Bottom of the Pyramid” (BOP). With the proliferation in popularity and reduction in the price of smartphones, there...(Read Full Abstract)

Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context

  • Authors: Baishya K., Samalia H.V.
    Year: 2020 | IIM Shillong
    Source: Global Business Review
    DOI: 10.1177/0972150919856961

The usage of smartphones is increasing with each passing day. The growth of wireless subscription in India in the last 5 years is very high. However, the penetration rate of smartphones among low-income people is significantly low. Looking at the near saturation and high competition of markets at th...(Read Full Abstract)

Governance and sustainable development at higher education institutions

  • Authors: Leal Filho W., Salvia A.L., Frankenberger F., Akib N.A.M., Sen S.K., Sivapalan S., Novo-Corti I., Venkatesan M., Emblen-Perry K.
    Year: 2020 | IIM Shillong
    Source: Environment, Development and Sustainability
    DOI: 10.1007/s10668-020-00859-y

Governance issues, here interpreted as the provisions of adequate policy frameworks characterized by reliability and accountability, coupled with resources to support their implementation, are known to be the basis for the implementation of sustainable development measures. This paper discusses the ...(Read Full Abstract)