IIM Shillong's Publications

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Total No of Publication : 102


Achieving excellence in services marketing: Roles in customer delight

  • Authors: Mandal P.C.
    Year: 2020 | IIM Shillong
    Source: International Journal of Business Excellence
    DOI: 10.1504/IJBEX.2020.106366

Companies need to innovate and differentiate themselves to sustain in the competition. Services marketing gain in importance because it is difficult to innovate and differentiate physical products. It is difficult to imitate differentiation and innovation incorporated in services. The paper discusse...(Read Full Abstract)


Development of maturity model for assessing the implementation of Industry 4.0: learning from theory and practice

  • Authors: Wagire A.A., Joshi R., Rathore A.P.S., Jain R.
    Year: 2020 | IIM Shillong
    Source: Production Planning and Control
    DOI: 10.1080/09537287.2020.1744763

Today many manufacturing firms expect a significant impact of ‘Industry 4.0’ on their supply chains, operations, and business models. However, its complex characteristics are yet to be fully comprehended by most of them. As a result, there are several apprehensions pertaining to its structure, techn...(Read Full Abstract)


Ending TB in Southeast Asia: Current resources are not enough

  • Authors: Bhatia V., Srivastava R., Reddy K.S., Sharma M., Mandal P.P., Chhabra N., Jhalani S., Mandal S., Arinaminpathy N., Aditama T.Y., Sarkar S.
    Year: 2020 | IIM Shillong
    Source: BMJ Global Health
    DOI: 10.1136/bmjgh-2019-002073

The Southeast Asia Region continues to battle tuberculosis (TB) as one of its most severe health and development challenges. Unless there is a substantial increase in investments for TB prevention, diagnosis, care and treatment, there will be catastrophic effects for the region. The uncontrolled TB ...(Read Full Abstract)


Investments for social sustainability in India: An assessment

  • Authors: Kumar S., Giri T.K.
    Year: 2020 | IIM Shillong
    Source: Economic and Political Weekly

The Sustainable Development Goals make it imperative to link economic growth with social and environmental priorities. The current status of social development perspective and the role of government, corporate and social enterprises in delivering social sustainability in India are examined. Constrai...(Read Full Abstract)


Service quality measures: How it impacts customer satisfaction and loyalty

Tourism is a sector which invites lot of opportunities for increase in revenue generation and development and upgradation of the local economy. The change in information technology has facilitated the proliferation of information which has benefited the tourism industry at large. It has facilitated ...(Read Full Abstract)


Understanding the Relationship Between Different Facets of Materialism and Attitude Toward Green Products

  • Authors: Sreen N., Purbey S., Sadarangani P.
    Year: 2020 | IIM Shillong
    Source: Journal of Global Marketing
    DOI: 10.1080/08911762.2020.1751370

The economic philosophy of growth focuses on the idea of utility maximization and ignores the environmental impact of such growth. Resources are getting depleted in countries that have an increasing population. Therefore, for a sustainable future, there is a need to turn the behavior of people towar...(Read Full Abstract)


Words are important: A textual content based identity resolution scheme across multiple online social networks

Identity resolution of a person using various online social networks can enable an interested party to have a better and holistic understanding of former's behavior and personality. Major challenges in developing a reliable and scalable matching scheme for online identities include non-availability ...(Read Full Abstract)


A Cross-national Study of Environmental Performance and Culture: Implications of the Findings and Strategies

  • Authors: Kumar S., Giridhar V., Sadarangani P.
    Year: 2019 | IIM Shillong
    Source: Global Business Review
    DOI: 10.1177/0972150919845260

The study investigates the impact of culture on environmental performance across 78 countries. The article explores the possible relationship with two datasets of international indices: (a) the six dimensional index of national culture proposed by Hofstede and (b) the environmental performance index...(Read Full Abstract)


A study on behaviour of bullwhip effect in (R, S) inventory control system considering DWT-MGGP demand forecasting model

  • Authors: Jaipuria S., Mahapatra S.S.
    Year: 2019 | IIM Shillong
    Source: Journal of Modelling in Management
    DOI: 10.1108/JM2-04-2018-0053

Purpose: The purpose of this paper is to propose a forecasting model to predict the demand under uncertain environment to control the bullwhip effect (BWE) considering review-period order-up-to level ((R, S)) inventory control policy and its different variants such as (R, ?S) (R, ?O) and (R, ?O, ?S)...(Read Full Abstract)


Capital structure dynamics of Indian corporates

  • Authors: Rani N., Yadav S.S., Tripathy N.
    Year: 2019 | IIM Shillong
    Source: Journal of Advances in Management Research
    DOI: 10.1108/JAMR-12-2017-0125

Purpose: The purpose of this paper is to examine the capital structure determinants and speed of adjustment (SOA) toward the target capital structure of firms. Design/methodology/approach: The study has used the generalized method of moments (GMM) model and two-stage least squares (TSLS) to the pane...(Read Full Abstract)


Design and testing of a spirometer for pulmonary functional analysis

  • Authors: Jagannath M., Madan Mohan C., Kumar A., Aswathy M.A., Nathiya N.
    Year: 2019 | IIM Shillong
    Source: International Journal of Innovative Technology and Exploring Engineering

Chronic Obstructive Pulmonary Disease (COPD) is considered as one of the greatest life-threatening syndromes worldwide, and it is estimated that over 600 million are afflicted with the disease. The objective of this study is to design and develop a spirometer which is functionally as well as cost ef...(Read Full Abstract)


Determinants of rural livelihood interventions: an ISM-MICMAC approach

  • Authors: Kumar S., Giri T.K., Gogoi B.J.
    Year: 2019 | IIM Shillong
    Source: Journal of Indian Business Research
    DOI: 10.1108/JIBR-04-2019-0107

Purpose: Livelihood interventions are recognized as instruments to deliver sustainable development by addressing multidimensional issues of poverty. Despite several interventions, success still remains trivial due to various interactive determinants. The purpose of this paper is to present the hiera...(Read Full Abstract)


Effect of trip mode on opinion about hotel aspects: A social media analysis approach

  • Authors: Yadav M.L., Roychoudhury B.
    Year: 2019 | IIM Shillong
    Source: International Journal of Hospitality Management
    DOI: 10.1016/j.ijhm.2019.02.002

There is rich literature on the hotel aspects perceived important by travelers, which are mostly based on hotel aspects extracted from questionnaires or previous studies, and fail to include the changing expectation of customers. Most of these further ignore the possibility that people traveling for...(Read Full Abstract)


Effectiveness of domain-based lexicons vis-à-vis general lexicon for aspect-level sentiment analysis: A comparative analysis

  • Authors: Yadav M.L., Roychoudhury B.
    Year: 2019 | IIM Shillong
    Source: Journal of Information and Knowledge Management
    DOI: 10.1142/S0219649219500333

One can either use machine learning techniques or lexicons to undertake sentiment analysis. Machine learning techniques include text classification algorithms like SVM, naive Bayes, decision tree or logistic regression, whereas lexicon-based sentiment analysis uses either general or domain-based lex...(Read Full Abstract)


Ethical issues and concerns in collection of marketing information and marketing intelligence: Ethical issue in collection of information

  • Authors: Mandal P.C.
    Year: 2019 | IIM Shillong
    Source: International Journal of Business Intelligence Research
    DOI: 10.4018/IJBIR.2019070102

Companies require capturing relevant marketing information and marketing intelligence about customers to understand their requirements, formulate marketing strategies, serve them better, and develop customer relationships. Sometimes, it is difficult to collect information because individuals hesitat...(Read Full Abstract)


Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid

  • Authors: Baishya K., Samalia H.V.
    Year: 2019 | IIM Shillong
    Source: International Journal of Information Management
    DOI: 10.1016/j.ijinfomgt.2019.11.004

The affluent markets of developed countries have become very competitive. Therefore, companies are trying to explore market opportunities at the segment of low-income people termed as “Bottom of the Pyramid” (BOP). With the proliferation in popularity and reduction in the price of smartphones, there...(Read Full Abstract)


Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context

  • Authors: Baishya K., Samalia H.V.
    Year: 2019 | IIM Shillong
    Source: Global Business Review
    DOI: 10.1177/0972150919856961

The usage of smartphones is increasing with each passing day. The growth of wireless subscription in India in the last 5 years is very high. However, the penetration rate of smartphones among low-income people is significantly low. Looking at the near saturation and high competition of markets at th...(Read Full Abstract)


Fuzzy association rule mining for economic development indicators

  • Authors: Srivastava D.K., Roychoudhury B., Samalia H.V.
    Year: 2019 | IIM Shillong
    Source: International Journal of Intelligent Enterprise
    DOI: 10.1504/IJIE.2019.100030

This paper is focused on fuzzy mining approach to extract fuzzy association rules among the economic development indicators that are net official development assistance received (ODA), foreign direct investment (FDI) and gross domestic product (GDP) for developing country India. This study is an att...(Read Full Abstract)


Google search volume and stock market liquidity

  • Authors: Jha S.K., Bhattacharya S.N., Bhattacharya M.
    Year: 2019 | IIM Shillong
    Source: Indian Journal of Finance
    DOI: 10.17010/ijf/2019/v13i8/146304

Our research showed that search volume on Google serves or GSV as an intuitive proxy for overall stock market recognition. We proposed a predictive parsimonious model TFARM (two factor auto - regressive methodology) on stock market liquidity measures (bid - ask spread, market efficiency coefficient,...(Read Full Abstract)


Graphical user interface testing using GUITAR and hadoop unit

  • Authors: Kumar S., Nitin
    Year: 2019 | IIM Shillong
    Source: International Journal of Innovative Technology and Exploring Engineering

The testing of the graphical user interface is very complicated and time-consuming job. The complexity of the task came into existence when small changes are introduced in the software, and there is the need for regression testing. The most appropriate way to test the software for the possible state...(Read Full Abstract)