IIM Shillong's Publications


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Total No of Publication : 94

A Cross-national Study of Environmental Performance and Culture: Implications of the Findings and Strategies

  • Authors: Kumar S., Giridhar V., Sadarangani P.
    Year: 2019 | IIM Shillong
    Source: Global Business Review
    DOI: 10.1177/0972150919845260

The study investigates the impact of culture on environmental performance across 78 countries. The article explores the possible relationship with two datasets of international indices: (a) the six dimensional index of national culture proposed by Hofstede and (b) the environmental performance index...(Read Full Abstract)

A study on behaviour of bullwhip effect in (R, S) inventory control system considering DWT-MGGP demand forecasting model

  • Authors: Jaipuria S., Mahapatra S.S.
    Year: 2019 | IIM Shillong
    Source: Journal of Modelling in Management
    DOI: 10.1108/JM2-04-2018-0053

Purpose: The purpose of this paper is to propose a forecasting model to predict the demand under uncertain environment to control the bullwhip effect (BWE) considering review-period order-up-to level ((R, S)) inventory control policy and its different variants such as (R, ?S) (R, ?O) and (R, ?O, ?S)...(Read Full Abstract)

Capital structure dynamics of Indian corporates

  • Authors: Rani N., Yadav S.S., Tripathy N.
    Year: 2019 | IIM Shillong
    Source: Journal of Advances in Management Research
    DOI: 10.1108/JAMR-12-2017-0125

Purpose: The purpose of this paper is to examine the capital structure determinants and speed of adjustment (SOA) toward the target capital structure of firms. Design/methodology/approach: The study has used the generalized method of moments (GMM) model and two-stage least squares (TSLS) to the pane...(Read Full Abstract)

Design and testing of a spirometer for pulmonary functional analysis

  • Authors: Jagannath M., Madan Mohan C., Kumar A., Aswathy M.A., Nathiya N.
    Year: 2019 | IIM Shillong
    Source: International Journal of Innovative Technology and Exploring Engineering

Chronic Obstructive Pulmonary Disease (COPD) is considered as one of the greatest life-threatening syndromes worldwide, and it is estimated that over 600 million are afflicted with the disease. The objective of this study is to design and develop a spirometer which is functionally as well as cost ef...(Read Full Abstract)

Determinants of rural livelihood interventions: an ISM-MICMAC approach

  • Authors: Kumar S., Giri T.K., Gogoi B.J.
    Year: 2019 | IIM Shillong
    Source: Journal of Indian Business Research
    DOI: 10.1108/JIBR-04-2019-0107

Purpose: Livelihood interventions are recognized as instruments to deliver sustainable development by addressing multidimensional issues of poverty. Despite several interventions, success still remains trivial due to various interactive determinants. The purpose of this paper is to present the hiera...(Read Full Abstract)

Effect of trip mode on opinion about hotel aspects: A social media analysis approach

  • Authors: Yadav M.L., Roychoudhury B.
    Year: 2019 | IIM Shillong
    Source: International Journal of Hospitality Management
    DOI: 10.1016/j.ijhm.2019.02.002

There is rich literature on the hotel aspects perceived important by travelers, which are mostly based on hotel aspects extracted from questionnaires or previous studies, and fail to include the changing expectation of customers. Most of these further ignore the possibility that people traveling for...(Read Full Abstract)

Effectiveness of domain-based lexicons vis-à-vis general lexicon for aspect-level sentiment analysis: A comparative analysis

  • Authors: Yadav M.L., Roychoudhury B.
    Year: 2019 | IIM Shillong
    Source: Journal of Information and Knowledge Management
    DOI: 10.1142/S0219649219500333

One can either use machine learning techniques or lexicons to undertake sentiment analysis. Machine learning techniques include text classification algorithms like SVM, naive Bayes, decision tree or logistic regression, whereas lexicon-based sentiment analysis uses either general or domain-based lex...(Read Full Abstract)

Ethical issues and concerns in collection of marketing information and marketing intelligence: Ethical issue in collection of information

  • Authors: Mandal P.C.
    Year: 2019 | IIM Shillong
    Source: International Journal of Business Intelligence Research
    DOI: 10.4018/IJBIR.2019070102

Companies require capturing relevant marketing information and marketing intelligence about customers to understand their requirements, formulate marketing strategies, serve them better, and develop customer relationships. Sometimes, it is difficult to collect information because individuals hesitat...(Read Full Abstract)

Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid

  • Authors: Baishya K., Samalia H.V.
    Year: 2019 | IIM Shillong
    Source: International Journal of Information Management
    DOI: 10.1016/j.ijinfomgt.2019.11.004

The affluent markets of developed countries have become very competitive. Therefore, companies are trying to explore market opportunities at the segment of low-income people termed as “Bottom of the Pyramid” (BOP). With the proliferation in popularity and reduction in the price of smartphones, there...(Read Full Abstract)

Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context

  • Authors: Baishya K., Samalia H.V.
    Year: 2019 | IIM Shillong
    Source: Global Business Review
    DOI: 10.1177/0972150919856961

The usage of smartphones is increasing with each passing day. The growth of wireless subscription in India in the last 5 years is very high. However, the penetration rate of smartphones among low-income people is significantly low. Looking at the near saturation and high competition of markets at th...(Read Full Abstract)

Fuzzy association rule mining for economic development indicators

  • Authors: Srivastava D.K., Roychoudhury B., Samalia H.V.
    Year: 2019 | IIM Shillong
    Source: International Journal of Intelligent Enterprise
    DOI: 10.1504/IJIE.2019.100030

This paper is focused on fuzzy mining approach to extract fuzzy association rules among the economic development indicators that are net official development assistance received (ODA), foreign direct investment (FDI) and gross domestic product (GDP) for developing country India. This study is an att...(Read Full Abstract)

Google search volume and stock market liquidity

  • Authors: Jha S.K., Bhattacharya S.N., Bhattacharya M.
    Year: 2019 | IIM Shillong
    Source: Indian Journal of Finance
    DOI: 10.17010/ijf/2019/v13i8/146304

Our research showed that search volume on Google serves or GSV as an intuitive proxy for overall stock market recognition. We proposed a predictive parsimonious model TFARM (two factor auto - regressive methodology) on stock market liquidity measures (bid - ask spread, market efficiency coefficient,...(Read Full Abstract)

Graphical user interface testing using GUITAR and hadoop unit

  • Authors: Kumar S., Nitin
    Year: 2019 | IIM Shillong
    Source: International Journal of Innovative Technology and Exploring Engineering

The testing of the graphical user interface is very complicated and time-consuming job. The complexity of the task came into existence when small changes are introduced in the software, and there is the need for regression testing. The most appropriate way to test the software for the possible state...(Read Full Abstract)

Impact of power on channel members’ behavior: evidence from India

  • Authors: Kumar S., Sadarangani P.H.
    Year: 2019 | IIM Shillong
    Source: Journal of Business and Industrial Marketing
    DOI: 10.1108/JBIM-07-2018-0227

Purpose: Power is an important construct in retailing and channel literature. Power is studied in improving the performance of the firm, but less emphasis is given on the behavioral changes that lead to an improvement in performance. The purpose of this paper is to focus on the relationship between ...(Read Full Abstract)

Internet based distribution systems: A framework for adoption

  • Authors: Agrawal D.K., Agrawal D.P., Singh D.
    Year: 2019 | IIM Shillong
    Source: Information Systems: Debates, Applications and Impacts
    DOI: 10.4324/9780429202933

Due to rapid innovations in the field of information and communication technologies (especially the Internet), prominent and gradual changes are taking place in the business architecture in general and distribution channel structure in particular. The Internet has already given place to a process of...(Read Full Abstract)

Mobile based multi-factor authentication algorithm for secure online transaction

  • Authors: Bhardwaj V.P., Chauhan P., Nitin
    Year: 2019 | IIM Shillong
    Source: International Journal of Innovative Technology and Exploring Engineering
    DOI: 10.35940/ijitee.A4138.119119

In today’s world, online payment system is one of the essential requirements of people. Security in online transactions is still a major challenge for the researchers. This work is emphasizing on providing highly secure environment for online transactions to user. One time password is one of the mec...(Read Full Abstract)

Study of maintenance project manpower dynamics in Indian software outsourcing industry

  • Authors: Mishra D., Mahanty B.
    Year: 2019 | IIM Shillong
    Source: Journal of Global Operations and Strategic Sourcing
    DOI: 10.1108/JGOSS-02-2018-0009

Purpose: The paper aims to study manpower dynamics at offshore and onsite location for maintenance project, which are transferred to offshore location in a phase-wise manner. The purpose of the paper is to find good values of onsite–offshore team strength, the number of hours of communication betwee...(Read Full Abstract)

The effect of knowledge management on perceived software process improvement: Mediating effects of critical success factors and moderating effect of the use of information technology

  • Authors: Chugh M., Chanderwal N., Mishra A.K., Punia D.K.
    Year: 2019 | IIM Shillong
    Source: VINE Journal of Information and Knowledge Management Systems
    DOI: 10.1108/VJIKMS-11-2018-0106

Purpose: This study aims to present insights on the relationship between perceived software process improvement (PSPI) and information technology (IT)-enabled knowledge management (KM). Moreover, the study provides an understanding of the mediating effect of critical success factors (CSFs) for effec...(Read Full Abstract)

An Empirical Study on Shopping Motivation among Generation Y Indian

  • Authors: Kumar S., Sadarangani P.
    Year: 2018 | IIM Shillong
    Source: Global Business Review
    DOI: 10.1177/0972150918807085

The purpose of the study is to examine the relationship between shopping motivation and purchase intention. This study examines the impact of antecedents of utilitarian motivation and hedonic motivations on purchase intention among Generation Y Indian. The study follows the quantitative approach and...(Read Full Abstract)

Benchmarking model for factors influencing creation of negative electronic word of mouth

Purpose: The purpose of this paper is to develop a structural framework for factors influencing the creation of negative electronic word of mouth (WOM) at online forums, review portals, social networking sites or any other internet-based platform. Consumers frequently talk about consumption through ...(Read Full Abstract)