IIM Lucknow's Theses


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Total No of thesis : 86

A framework for cyber risk management for organizations

  • Student Name: Baidyanath Biswas
    Subject/Area: Information Systems & Information Technology
    Year: 2019 | IIM Lucknow
    Chair Person: Arunabha Mukhopadhyay
    Members: Ashwani Kumar, Rajesh Aithal
    Keywords: Cyber crime - Management, IT risk management, Cyber risk assessment, Cyber risk mitigation, Software vulnerabilities, Cyber ecosystem, Hacker forums, Cyber insurance, Structural equation modelling, Classification problem, Text mining, Sentiment analysis,

CNBC in 2018 has reported that the world economy suffers a loss to the tune of $450 billion every year due to cybercrime. Hiscox Cyber Readiness Report 2017 stated that fifty-three percent of the organization attribute these losses to the lack of IT security preparedness in their information systems...(Read Full Abstract)

Drivers of adolescents' customer brand engagement in the context of packaged food brands

  • Student Name: Madhu Mandal
    Subject/Area: Marketing
    Year: 2019 | IIM Lucknow
    Chair Person: Satya Bhusan Dash
    Members: Moutusy Maity, B.K. Mohanty
    Keywords: Customer brand engagement, Brand love, Customer value, Perceived benefits, Packaged food brands, Adolescents, Brand management

In today's highly competitive market, the importance of customer brand engagement (CBE) cannot be undermined. The key objective of any brand marketing effort is to engage customers/potential customers in an enduring relationship with the brand, create loyalty and secure profitability. In the last on...(Read Full Abstract)

Essays on conditional promotions and consumer behavior: effect of mode of payments, offer framing, relative distances from the threshold order value and initial cart orientation on add-on purchases

  • Student Name: Achint Nigam
    Subject/Area: Marketing
    Year: 2019 | IIM Lucknow
    Chair Person: Prem Prakash Dewani
    Members: Rajesh K. Aithal, Manoj Motiani
    Keywords: Consumer behaviour, Conditional promotions (CP), Mode of payments based consumer behaviour

Conditional Promotions (CP) are pervasively used both in offline and online retail in India. CP largely help the retailers in increasing the cart value of the consumer over and above a threshold value specified in the offer statement. Given the frequent use of CP in retailing, it makes an interestin...(Read Full Abstract)

Essays on manufacturing productivity

  • Student Name: Rupika Khanna
    Subject/Area: Economics and Business Environment
    Year: 2019 | IIM Lucknow
    Chair Person: Chandan Sharma
    Members: Sanjay Kumar Singh, N.R. Bhanumurthy
    Keywords: Industrial productivity, Indian manufacturing industries, Technology and firm performance, Productivity effects of R&D, Productivity effects of IT

Abstract This thesis is an investigation into the effects of infrastructure and technologically-advanced investments such as information technology (IT) and research and development (R&D) on productivity in Indian manufacturing sector. Recent meta-analytic work on the infrastructure-productivity lin...(Read Full Abstract)

Essays on service-dominant logic, co-creation and coolness: a technology convergence perspective

  • Student Name: Amit Anand Tiwari
    Subject/Area: Marketing
    Year: 2019 | IIM Lucknow
    Chair Person: Anirban Chakraborty
    Members: Moutusy Maity, Gaurav Garg
    Keywords: Co-creation, Service-dominant logic, Customer experience, Customer service, Technology convergence, Brand love, Coolness

The emerging service-dominant logic (SDL) considers service as the denominator of all the exchanges with value co-creation at its core. The notion of SDL and value co-creation have garnered great attention in businesses. Nevertheless, the complexities linked with the SDL framework, the substantial m...(Read Full Abstract)

Ethical leadership: exploring dimensions, scale development and nomological network

  • Student Name: Vachhrajani Mit Chandresh
    Subject/Area: Human Resources Management (HRM) & Organizational Behaviour (OB)
    Year: 2019 | IIM Lucknow
    Chair Person: Shailendra Singh, Himanshu Rai (Co-Chairperson)
    Members: Pankaj Kumar
    Keywords: Ethical leadership

ABSTRACT The evidences of relationship of leadership with organizational and employee outcomes are documented in the literature. This has drawn the attention of the researchers to positive leadership styles. Ethical Leadership is one such positive leadership style. Ethical leadership is defined as ...(Read Full Abstract)

Evidence based business process analysis: towards a structured BPR approach

  • Student Name: Tanvi Goila
    Subject/Area: Information Systems & Information Technology
    Year: 2019 | IIM Lucknow
    Chair Person: Amit Agrahari, R.K. Srivastava (Co-Chairperson)
    Members: Ashwani Kumar
    Keywords: Reengineering (management), Business process reengineering, Business process analysis

According to the Apollo Group Chairman (IMS Healthcare Report 2012), the three big challenges in healthcare in India are (i) lack of resources (1 bed for every 1050 people); (ii) lack of skilled man power (a shortage of two million nurses and doctors), and (iii) rise of diseases (number of diabete...(Read Full Abstract)

Multi-choice bi-criteria allocation problems

  • Student Name: Shalabh Singh
    Subject/Area: Decision Sciences & Information Systems
    Year: 2019 | IIM Lucknow
    Chair Person: Sonia
    Members: Yogesh Agarwal, Aparna Mehra
    Keywords: Multi choice programming, Multi criteria decision making

In the thesis "Multi-Choice Bi-Criteria Allocation Problems", an attempt to extend the concept of multi-choice programming (MCP) to the broad field of well-known transportation and assignment problem is made. The increasing competition in the business world has given rise to the situations where dec...(Read Full Abstract)

Additive manufacturing: Exploration of barriers to technology implementation, selection models, and supply chain decisions

  • Student Name: Gourav Dwivedi
    Subject/Area: Operations Management
    Year: 2018 | IIM Lucknow
    Chair Person: Rajiv K. Srivastava
    Members: Samir K. Srivastava, Yogesh K. Agarwal
    Keywords: Additive manufacturing, Additive manufacturing in the Automotive sector

An Investigative study for community detection in complex networks

  • Student Name: Samrat Gupta
    Subject/Area: Information Systems & Information Technology
    Year: 2018 | IIM Lucknow
    Chair Person: Pradeep Kumar
    Members: Bharat Bhasker, Abhijit Bhattacharya
    Keywords: Complex Networks, Rough Set Theory, Granular Computing, Community Structure, Clustering, Bipartite Networks, Meta-heuristic optimization

An investigative study on privacy preserving data mining for online social networks: issues and solutions

  • Student Name: Saurabh Kumar
    Subject/Area: Information Systems & Information Technology
    Year: 2018 | IIM Lucknow
    Chair Person: Pradeep Kumar
    Members: Bharat Bhasker, Ashwani Kumar
    Keywords: Privacy concerns, Trust, Behavioural intention to disclose information, Personality traits, Privacy preserving, Graph publishing, Online social network, Rough sets, Fuzzy-sets

With the advent of the online social network (OSN) and the advancement of technology, people get connected and interact over the online social network. Users on OSN Interact with each other and post information about their daily life containing personal sensitive details. The sensitive details of th...(Read Full Abstract)

Determinants of brand loyalty in technology facilitated services

  • Student Name: Neha Sadhotra
    Subject/Area: Marketing and Advertising
    Year: 2018 | IIM Lucknow
    Chair Person: Satya Bhusan Dash
    Members: Abhijit Bhattacharya, K. Sivakumar
    Keywords: Technology facilitated service, Customer interface evaluation, Servicescape, Perceived risk, Perceived social prestige, Brand loyalty, Perceived credibility, Access convenience, and Technology readiness

Essays on commodity market investments: Volatility spillover, hedging and portfolio diversification

  • Student Name: Vikas Pandey
    Subject/Area: Finance and Accounting
    Year: 2018 | IIM Lucknow
    Chair Person: Vipul
    Members: Kaushik Bhattacharya, Alok Dixit
    Keywords: Commodity market investments, Volatility spillover, Hedging, Portfolio diversification

Fuzzy logic and business decision making: an integrated approach

  • Student Name: Shekhar Shukla
    Subject/Area: Decision Sciences & Information Systems
    Year: 2018 | IIM Lucknow
    Chair Person: B.K. Mohanty, Ashwani Kumar
    Members: K.N. Singh
    Keywords: Business decision making - Fuzzy logic, Data mining, Association rule mining, Scenario analysis, Product selection in e-commerce, E-commerce success, Additive manufacturing, Fuzzy cognitive maps

In this thesis, Fuzzy Logic is used as a basic premise of methodology in the context of problems that relate to leveraging the internal and external competencies of e-commerce. However, Fuzzy Logic is used in synthesis with other techniques from the domains of Data Mining, MCDA and scenario Analysis...(Read Full Abstract)

The effect of institutional distance on the financial performance of international joint ventures with Indian firms

  • Student Name: Issac K. Varghese
    Subject/Area: Business Policy and Strategic Management
    Year: 2018 | IIM Lucknow
    Chair Person: M . Akbar
    Members: Neeraj Dwivedi, Gaurav Garg
    Keywords: Institutional Distance and International Joint Venture performance, Cultural Distance and International Joint Venture performance

Algorithms for modular-capacitated multi-period plant location problem, with capacity closure constraint

  • Student Name: Vikarm Batra
    Subject/Area: Operations Management
    Year: 2017 | IIM Lucknow
    Chair Person: Yogesh K. Agarwal
    Members: Sonia, S. Venkataramanaiah
    Keywords: Plant location, Modular, Multi-period, Capacity planning

Alliance portfolios: A study of performance effects of partner diversity, tie-strength, and expansion speed

  • Student Name: Dhirendra Mani Shukla
    Subject/Area: Business Policy and Strategic Management
    Year: 2017 | IIM Lucknow
    Chair Person: Amita Mital
    Members: M. Akbar, Israr Qureshi
    Keywords: Alliance portfolios, Firm performance, Partner diversity, Tie-strength, Expansion speed

An analysis of implementation of carbon tax in Indian road passenger transport

  • Student Name: Monika Gupta
    Subject/Area: Economics and Business Environment
    Year: 2017 | IIM Lucknow
    Chair Person: Sanjay Kumar Singh
    Members: Kaushik Ranjan Bandyopadhyay, Chandan Sharma
    Keywords: Carbon Tax, Contingent Valuation Method, CO2 Emission, Decomposition Analysis, GHG Emissions, Log Mean Divisia Index, Revenue Recycling, Road Passenger Transport, Road Transport, Scenario Analysis, System Dynamics, Sustainable Transport, Willingness to Pa

An examination of pricing behaviour of the index options and effect of short selling: Indian evidence

  • Student Name: Shivam Singh
    Subject/Area: Finance and Accounting
    Year: 2017 | IIM Lucknow
    Chair Person: Alok Dixit
    Members: A. Vinay Kumar, Vipul
    Keywords: Options pricing, Effects of short selling on the options market

Credit scoring and securitization: A study with reference to microfinance institutions in India

  • Student Name: Parvathi Ganesh
    Subject/Area: Finance and Accounting
    Year: 2017 | IIM Lucknow
    Chair Person: Prakash Singh
    Members: Sanjeev Kapoor, Vinodh Madhavan
    Keywords: Microfinance Institutions (MFIs)-India, Credit scoring and of MFIs, Determinants of securitization of MFIs