IIM Amritsar's Publications


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Total No of Publication : 110

A collaborative application of design thinking and Taguchi approach in restaurant service design for food wellbeing

  • Authors: Rejikumar G., Aswathy A.-A., Jose A., Sonia M.
    Year: 2022 | IIM Amritsar
    Source: Journal of Service Theory and Practice
    DOI: 10.1108/JSTP-12-2020-0284

Purpose: Innovative restaurant service designs impart food wellbeing to diners. This research comprehends customer aspirations and concerns in a restaurant-dining experience to develop a service design that enhances the dining experience using the design thinking approach and evaluates its efficienc...(Read Full Abstract)

Are gold, USD, and Bitcoin hedge or safe haven against stock? The implication for risk management

  • Authors: Sharma U., Karmakar M.
    Year: 2022 | IIM Amritsar
    Source: Review of Financial Economics
    DOI: 10.1002/rfe.1160

This study investigates whether gold, USD, and Bitcoin are hedge and safe haven assets against stock and if they are useful in diversifying downside risk for international stock markets. We propose a combined GO-GARCH-EVT-copula approach to examine the hedge and safe haven properties of gold, USD, a...(Read Full Abstract)

Business customer experience in B2B2C service settings: a scale development

  • Authors: Rejikumar G., Asokan-Ajitha A.
    Year: 2022 | IIM Amritsar
    Source: Journal of Business and Industrial Marketing
    DOI: 10.1108/JBIM-07-2021-0342

Purpose: Business-to-business (B2B) relations will become more prevalent in many areas such as delivery services, based on current trends supporting e-commerce proliferation. In addition, hyperlocal e-commerce, which focuses on customers in a small geographic region, relies heavily on another busine...(Read Full Abstract)

Constructively Engaging Exploitive Waste Management in India: The Case of Paryavaran Mitra and its Justice Motivated Effort at Empowering Rag-Picking Women

  • Authors: Jagadale S.R., Santos N.J.C.
    Year: 2022 | IIM Amritsar
    Source: Journal of Macromarketing
    DOI: 10.1177/02761467211061344

Constructive Engagement (CE) aims at developing sustainable and equitable marketing systems that ensure collective well-being. This paper reflects on an initiative that constructively engages with impoverished market actors, i.e., rag-picking women in India. It is endeavored by operationalizing Inte...(Read Full Abstract)

Customer disengagement in business-to-business markets: A framework for analysis

  • Authors: Vatavwala S., Kumar B., Sharma A., Billore A., Sadh A.
    Year: 2022 | IIM Amritsar
    Source: Industrial Marketing Management
    DOI: 10.1016/j.indmarman.2022.05.018

Researchers have increasingly focused on customer engagement in business-to-business markets, which is critical to firms' long-term performance. In contrast, limited research addresses customer disengagement in business-to-business markets. It is essential to understand this area as customer disenga...(Read Full Abstract)

Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations

  • Authors: Jose A., Rejikumar G., Asokan Ajitha A., Mathew S., Chakraborty U.
    Year: 2022 | IIM Amritsar
    Source: Tourism Recreation Research
    DOI: 10.1080/02508281.2022.2040294

The purpose of this study is to empirically test and validate a multi-dimensional structure of ‘In-loco Destination Image’ and ‘perceived meaningfulness’ using an integrated model of visitor loyalty. The model was tested using data collected from responses of foreign tourists visiting India (n = 246...(Read Full Abstract)

Engaging customers through brand authenticity perceptions: The moderating role of self-congruence

In a quest to investigate whether perceptions of authenticity can engage consumers with brands, the present study examines the influence of perceived brand authenticity (PBA) on consumer brand engagement (CBE). Furthermore, the study explores the influence of CBE on consumers’ brand usage intention ...(Read Full Abstract)

Firm-specific characteristics, political connections, and financial outcomes: Evidence from Indian firms

  • Authors: Komera S.R., Tiwari S.K.
    Year: 2022 | IIM Amritsar
    Source: Business and Politics
    DOI: 10.1017/bap.2021.23

Our selection and endogeneity corrected findings suggest that firms' political connections negatively influence their market value. We find that firms with a larger size, more operationally efficient in utilizing their assets, and those operating in more concentrated industries benefit more from the...(Read Full Abstract)

Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access

  • Authors: Jagadale S.R., Kemper J.
    Year: 2022 | IIM Amritsar
    Source: Journal of Macromarketing
    DOI: 10.1177/02761467221107556

This paper examines how the Government of India (GOI) used macrosocial marketing (MSM) to address the issues of clean cooking fuel accessibility and affordability and structural inequalities in subsidy redistribution. It highlights a novel MSM application to address chrematistics in marketing system...(Read Full Abstract)

Modeling the critical success factors of implementing net zero emission (NZE) and promoting resilience and social value creation

  • Authors: Sindhwani R., Singh P.L., Behl A., Afridi M.S., Sammanit D., Tiwari A.K.
    Year: 2022 | IIM Amritsar
    Source: Technological Forecasting and Social Change
    DOI: 10.1016/j.techfore.2022.121759

An urgent need for reasonable practices has been introduced and familiarized in institutions in every sector to control the impending disaster due to climate change. Significant steps have been initiated to control the escalating emissions, climate change, and global warming. Recently, an internatio...(Read Full Abstract)

Organizational climate and organizational politics: understanding the role of employees using parallel mediation

Purpose: The purpose of this paper is to inspect the influence of organizational climate on the social desirability of political behaviour of employees. It also examines perception of politics and perceived behavioural choice as the underlying mechanisms that mediate the relationship between organiz...(Read Full Abstract)

Perceptions of politics and organizational citizenship behavior: political skill and conscientiousness as moderators

  • Authors: Tripathi D., Singh S., Varma A.
    Year: 2022 | IIM Amritsar
    Source: Journal of Asia Business Studies
    DOI: 10.1108/JABS-09-2021-0369

Purpose: The purpose of this paper is to examine how perceptions of politics (POP) impact individuals’ willingness to engage in organizational citizenship behavior (OCB) and how this relationship is impacted by individuals’ conscientiousness and political skills. Design/methodology/approach: Primary...(Read Full Abstract)

Qualitative Investigation of Customer Delight and Terrible Hospitality Experiences

  • Authors: Kumar Kaushik A., Gupta R., Kumar M.
    Year: 2022 | IIM Amritsar
    Source: Global Business Review
    DOI: 10.1177/09721509221094942

The purpose of this research is to examine various incidents relating to both delightful and terrible hospitality experiences in the hotel industry, using a qualitative research design. Critical incident analysis is conducted on data collected from 167 respondents in major tourist destinations of In...(Read Full Abstract)

Relation of principal instructional leadership, school climate, teacher job performance and student achievement

  • Authors: Dutta V., Sahney S.
    Year: 2022 | IIM Amritsar
    Source: Journal of Educational Administration
    DOI: 10.1108/JEA-01-2021-0010

Purpose: We study the role of school climate, and teacher task, and citizenship performance in mediating the effects of principal instructional leadership behavior on student achievement. Design/methodology/approach: Structural equation modeling was applied to data obtained from 302 Indian secondary...(Read Full Abstract)

Solar rooftop adoption among Indian households: a structural equation modeling analysis

  • Authors: Kumar V., Kaushik A.K.
    Year: 2022 | IIM Amritsar
    Source: Journal of Social Marketing
    DOI: 10.1108/JSOCM-07-2021-0170

Purpose: This study aims to examine factors influencing purchase intentions of households toward solar rooftops, using diffusion of innovation theory. Design/methodology/approach: Six dimensions from the diffusion of innovation theory have been contemplated to assess households’ purchase intentions ...(Read Full Abstract)

Towards a theory of well-being in digital sports viewing behavior

  • Authors: Rejikumar G., Jose A., Mathew S., Chacko D.P., Asokan-Ajitha A.
    Year: 2022 | IIM Amritsar
    Source: Journal of Services Marketing
    DOI: 10.1108/JSM-06-2020-0247

Purpose: Social television (Social TV) viewing of live sports events is an emerging trend. The realm of transformative service research (TSR) envisions that every service consumption experience must lead to consumer well-being. Currently, a full appreciation of the well-being factors obtained throug...(Read Full Abstract)

Understanding artificial intelligence adoption in operations management: insights from the review of academic literature and social media discussions

  • Authors: Grover P., Kar A.K., Dwivedi Y.K.
    Year: 2022 | IIM Amritsar
    Source: Annals of Operations Research
    DOI: 10.1007/s10479-020-03683-9

In this digital era, data is new oil and artificial intelligence (AI) is new electricity, which is needed in different elements of operations management (OM) such as manufacturing, product development, services and supply chain. This study explores the feasibility of AI utilization within an organiz...(Read Full Abstract)

What makes micro, small, and medium enterprises not adopt Logistics 4.0? A systematic and structured approach using modified-total interpretive structural modelling

  • Authors: Sindhwani R., Behl A., Sharma A., Gaur J.
    Year: 2022 | IIM Amritsar
    Source: International Journal of Logistics Research and Applications
    DOI: 10.1080/13675567.2022.2081672

Micro, small, and medium enterprises (MSMEs) play an essential role in economic growth. COVID-19 severely affected this sector, given its dependence on logistics. Logistics 4.0 is a progressive and vital technology for the MSME sector in developed economies. However, certain inhibitors cause MSMEs t...(Read Full Abstract)

Work-from-home (WFH) during COVID-19 pandemic – A netnographic investigation using Twitter data

  • Authors: Daneshfar Z., Asokan-Ajitha A., Sharma P., Malik A.
    Year: 2022 | IIM Amritsar
    Source: Information Technology and People
    DOI: 10.1108/ITP-01-2021-0020

Purpose: This paper aims to create a better understanding of the challenges posed by work from home (WFH) during the ongoing COVID-19 pandemic, to investigate the public sentiment toward this transition, and to develop a conceptual model incorporating the relationships among the factors that influen...(Read Full Abstract)

An integrative location-allocation model for humanitarian logistics with distributive injustice and dissatisfaction under uncertainty

  • Authors: Seraji H., Tavakkoli-Moghaddam R., Asian S., Kaur H.
    Year: 2021 | IIM Amritsar
    Source: Annals of Operations Research
    DOI: 10.1007/s10479-021-04003-5

Humanitarian logistics is an integral part of disaster relief operations, which involves the phases of preparedness, disaster operations, and post-disaster operations. Integrating the planning and execution between phases minimizes the gaps in providing relief to the affected population. This paper ...(Read Full Abstract)