IIM Calcutta's Publications

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Total No of Publication : 1544


A performance appraisal of the infl ation targeting regime

  • Authors: Ray P.
    Year: 2021 | IIM Calcutta
    Source: Economic and Political Weekly

The recently published Report on Currency and Finance, 2020-21 of the Reserve Bank of India reviewed the performance of the fl exible infl ation targeting regime in India. In the light of stylised facts, cross-country experience, and detailed econometric results, the report seemed to suggest that de...(Read Full Abstract)


A qualitative study to understand the factors affecting the adoption of glass fiber-reinforced gypsum (GFRG) as a sustainable building technology: insights from Indian construction industry

  • Authors: Garg R., Chhikara R., Singh R., Agrawal G., Talwar V., Mehra V.
    Year: 2021 | IIM Calcutta
    Source: Construction Innovation
    DOI: 10.1108/CI-12-2019-0153

Purpose: This paper aims to assess the factors favoring the adoption of the challenges faced and support mechanism, which will lead to the proliferation of glass fiber-reinforced gypsum (GFRG) technology in India. Design/methodology/approach: Semi-structured interviews with 35 experts, including con...(Read Full Abstract)


A systematic literature review and bibliometric analysis based on pricing related decisions in remanufacturing

  • Authors: Chakraborty K., Mukherjee K., Mondal S., Mitra S.
    Year: 2021 | IIM Calcutta
    Source: Journal of Cleaner Production
    DOI: 10.1016/j.jclepro.2021.127265

The popularity of remanufacturing among the research community resulted in an increase in the number of academic publications in recent years. Quite a number of literature reviews related to reverse logistics, core acquisition management, Design for Remanufacturing (DfRem), production planning, anal...(Read Full Abstract)


Advertisement revenue management: Determining the optimal mix of skippable and non-skippable ads for online video sharing platforms

  • Authors: Chakraborty S., Basu S., Ray S., Sharma M.
    Year: 2021 | IIM Calcutta
    Source: European Journal of Operational Research
    DOI: 10.1016/j.ejor.2020.10.012

Skippable video advertisements (ads), which allow uninterested users to skip the ad after a few seconds, have witnessed rapid growth in the past few years. While their advantages for viewers and advertisers are obvious, they pose an ad revenue optimization problem for their publishers, i.e., the Vid...(Read Full Abstract)


Artificial intelligence for decision support systems in the field of operations research: review and future scope of research

  • Authors: Gupta S., Modgil S., Bhattacharyya S., Bose I.
    Year: 2021 | IIM Calcutta
    Source: Annals of Operations Research
    DOI: 10.1007/s10479-020-03856-6

Operations research (OR) has been at the core of decision making since World War II, and today, business interactions on different platforms have changed business dynamics, introducing a high degree of uncertainty. To have a sustainable vision of their business, firms need to have a suitable decisio...(Read Full Abstract)


Big Data-Driven Marketing enabled Business Performance: A conceptual framework of information, strategy and customer lifetime value

  • Authors: Tripathi A., Bagga T., Sharma S., Vishnoi S.K.
    Year: 2021 | IIM Calcutta
    Source: Proceedings of the Confluence 2021: 11th International Conference on Cloud Computing, Data Science and Engineering
    DOI: 10.1109/Confluence51648.2021.9377156

The competitiveness of the business ecosystem is exponentially increasing nowadays. Cutthroat competition is being observed by the business leaders to retain the customers and to optimize the customer lifetime value (CLV). The marketers used to target and engage their customers based on the "gut-fee...(Read Full Abstract)


Brand development and entrepreneur’s role in small businesses

  • Authors: Tewary A.K., Mehta R.
    Year: 2021 | IIM Calcutta
    Source: Journal of Research in Marketing and Entrepreneurship
    DOI: 10.1108/JRME-06-2020-0074

Purpose: The purpose of this paper is to frame the guidelines for brand building for micro, small and medium enterprises (MSMEs) and evaluate the role of the entrepreneur in the brand management process. Design/methodology/approach: A qualitative study comprising in-depth interviews of 20 Indian MSM...(Read Full Abstract)


Buy online and pick up in-store’: Implications for the store inventory

  • Authors: Saha K., Bhattacharya S.
    Year: 2021 | IIM Calcutta
    Source: European Journal of Operational Research
    DOI: 10.1016/j.ejor.2020.10.006

‘Buy online and pick up in-store’ (BOPS), wherein a customer buys the product online and picks it up from the physical store at her convenience, is fast gaining popularity. However, BOPS service complicates the store's inventory policy as BOPS orders, while waiting to be picked up, block inventory a...(Read Full Abstract)


Changes of base-year and Indian GDP growth: an agnostic look

  • Authors: Chakrabarty M., Ray P.
    Year: 2021 | IIM Calcutta
    Source: Indian Growth and Development Review
    DOI: 10.1108/IGDR-08-2020-0124

Purpose: World over, change of base year in the gross domestic product (GDP) is a standard practice of GDP estimation. However, unless a consistent series of GDP is released with respect to the new base for the earlier period, the existence of multiple growth rates creates problems for applied resea...(Read Full Abstract)


Channel efficiency and retailer tier dominance in a supply chain with a common manufacturer

  • Authors: Chakraborty A., Mandal P.
    Year: 2021 | IIM Calcutta
    Source: European Journal of Operational Research
    DOI: 10.1016/j.ejor.2021.01.013

We consider a two-tier supply chain with manufacturing as the upstream tier and retailing as the downstream tier. We focus on investigating the impact of the retailers’ competition vis-à-vis their relative positioning within the retailing tier on the performance of the supply chain. Further, we deve...(Read Full Abstract)


Consuming beyond means: debt trap of conspicuous consumption in an emerging economy

  • Authors: Jaikumar S., Sharma Y.
    Year: 2021 | IIM Calcutta
    Source: Journal of Marketing Theory and Practice
    DOI: 10.1080/10696679.2020.1816476

With high prevalence of conspicuous consumption in low-income emerging economies like India, we argue that households in these economies resort to debts to finance their conspicuous consumption. Using nationally representative household panel data from Indian Human Development Surveys, we provide ev...(Read Full Abstract)


Deciphering Indian inflationary expectations through text mining: an exploratory approach

  • Authors: Banerjee A., Kanodia A., Ray P.
    Year: 2021 | IIM Calcutta
    Source: Indian Economic Review
    DOI: 10.1007/s41775-021-00106-9

Inflationary forecasts tend to play a crucial role in macroeconomic and financial decision/policy making. In particular, in an inflation-targeting framework, it is of paramount importance. While traditionally, model-based and survey-based inflation expectations are being used, in recent times, a lit...(Read Full Abstract)


Demonetization and digital payments in India: perception and reality

In the context of the demonetization experiment of November 2016 in the Indian economy, this paper aims at looking into its impact on digital payments. Using the major digital payment modes and following the methodology of time-series outlier detection proposed by Chen and Liu (1993), the impacts ar...(Read Full Abstract)


Digital technology-enabled transformative consumer responsibilisation: a case study

  • Authors: Shalini, Manoharan B., Parthiban R., Qureshi I., Bhatt B., Rakshit K.
    Year: 2021 | IIM Calcutta
    Source: European Journal of Marketing
    DOI: 10.1108/EJM-02-2020-0139

Purpose: This paper aims to explore how a socio-digital platform can facilitate consumer responsibilisation in food consumption to encourage sustained responsible consumption and uncovers its possible impacts on different stakeholders in the agricultural ecosystem. Design/methodology/approach: Two-y...(Read Full Abstract)


Digitally mediated value creation for non-commodity base of the pyramid producers

  • Authors: Parthiban R., Qureshi I., Bandyopadhyay S., Jaikumar S.
    Year: 2021 | IIM Calcutta
    Source: International Journal of Information Management
    DOI: 10.1016/j.ijinfomgt.2020.102256

Base of the Pyramid (BoP) producers have limited opportunities to create and capture value due to various constraints, which keeps them trapped in the vicious cycle of poverty. The emerging literature on the role of Information and Communication Technologies (ICTs) in the poverty alleviation of BoP ...(Read Full Abstract)


Does managing customer accounts receivable impact customer relationships, and sales performance? An empirical investigation

  • Authors: Singh R.P., Singh R., Mishra P.
    Year: 2021 | IIM Calcutta
    Source: Journal of Retailing and Consumer Services
    DOI: 10.1016/j.jretconser.2021.102460

The impact of accounts receivables on the performance of salespersons is largely ignored in sales literature. However, in many sales contexts, managing customers' accounts receivables is directly managed by the salespeople, and therefore substantially impacts their sales performance. Towards such sa...(Read Full Abstract)


Emergence of the small-scale iron foundry industry in Howrah (India), 1833–1913

This article explores the emergence of small-scale iron foundries in the Howrah district of India. Based on the empirical findings the article contributes to the debate on indigenous entrepreneurship in colonial India. It shows that indigenous entrepreneurs were critical in the emergence of small-sc...(Read Full Abstract)


Erratum: Preference-based privacy markets (IEEE Access (2020) 8 (146006-146026) DOI: 10.1109/ACCESS.2020.3014882)

  • Authors: Pal R., Crowcroft J., Wang Y., Li Y., De S., Tarkoma S., Liu M., Nag B., Kumar A., Hui P.
    Year: 2021 | IIM Calcutta
    Source: IEEE Access
    DOI: 10.1109/ACCESS.2021.3051825

In the above article [1], we importantly missed out on generalizing the application scope to the inter-disciplinary contributions made in the article. It is essential to educate the readers on an increasing variety of novel and highly practical modern-day application families where the contributions...(Read Full Abstract)


Evaluating the performance of primary schools in India: evidence from West Bengal

  • Authors: Adhikari A., Bhattacharyya S., Basu S., Bhattacharya R.
    Year: 2021 | IIM Calcutta
    Source: International Journal of Productivity and Performance Management
    DOI: 10.1108/IJPPM-07-2020-0374

Purpose: In the context of India, this article proposes an integrated multicriteria decision-making (MCDM) regression-based methodology to evaluate input-level performance of the schools and investigate the impact of this performance along with contextual factors, i.e. medium of instruction and loca...(Read Full Abstract)


Extortion, competition among states and private investment in a federation: evidence from Indian manufacturing sector

  • Authors: Mukherjee V., Mukherjee P., Bose S.
    Year: 2021 | IIM Calcutta
    Source: Economic Change and Restructuring
    DOI: 10.1007/s10644-021-09335-7

The paper argues both theoretically and empirically that incidence of extortion reduces the flow of private investment at a state in a federation. The states compete in terms of their firm/industry-specific investment to retain the investment in their own jurisdiction. It uses the data from Indian s...(Read Full Abstract)