IIM Kozhikode's Publications


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* Source: SCOPUS

Total No of Publication : 742

A Hard EM algorithm for prediction of the cured fraction in survival data

In clinical studies, survival analysis is a well known technique to analyze time to event data with the assumption that every subject in the study will encounter the event of interest. With recent advancements in the drug development industry, a fraction of subjects may not face the event and are co...(Read Full Abstract)

A Metaheuristic Autoencoder Deep Learning Model for Intrusion Detector System

  • Authors: Pandey J.K., Kumar S., Lamin M., Gupta S., Dubey R.K., Sammy F.
    Year: 2022 | IIM Kozhikode
    Source: Mathematical Problems in Engineering
    DOI: 10.1155/2022/3859155

A multichannel autoencoder deep learning approach is developed to address the present intrusion detection systems' detection accuracy and false alarm rate. First, two separate autoencoders are trained with average traffic and assault traffic. The original samples and the two additional feature vecto...(Read Full Abstract)

Adoption of ICTs as an emergent business strategy during and following COVID-19 crisis: evidence from Indian MSMEs

  • Authors: Kumar V., Verma P., Mittal A., Tuesta Panduro J.A., Singh S., Paliwal M., Sharma N.K.
    Year: 2022 | IIM Kozhikode
    Source: Benchmarking
    DOI: 10.1108/BIJ-11-2021-0685

Purpose: This study aims to identify how ICT appeared as an emergent business strategy and to investigate the impact of ICT adoption factors on the perceived benefits of micro, small and medium enterprises (MSMEs). Design/methodology/approach: A total of 393 responses from Indian small and mid-size ...(Read Full Abstract)

An empirical study on consumer motives and attitude towards adoption of electric vehicles in India: Policy implications for stakeholders

  • Authors: Sahoo D., Harichandan S., Kar S.K., S S.
    Year: 2022 | IIM Kozhikode
    Source: Energy Policy
    DOI: 10.1016/j.enpol.2022.112941

The present study empirically investigates the motives behind users’ attitude formation, behavioural intention, and word of mouth towards electric vehicles. An online survey was conducted among Indian youths who are currently using or potential users of electric vehicles. Data were collected by appl...(Read Full Abstract)

An exploratory study into emerging market SMEs’ involvement in the circular Economy: Evidence from India's indigenous Ayurveda industry

  • Authors: Pereira V., Nandakumar M.K., Sahasranamam S., Bamel U., Malik A., Temouri Y.
    Year: 2022 | IIM Kozhikode
    Source: Journal of Business Research
    DOI: 10.1016/j.jbusres.2021.12.053

This paper explores the extent to which SMEs can adapt and develop circular economy practices in an emerging market context. Since the evidence provided by the literature is mostly based on large firms operating in developed countries, our focus on India's indigenous Ayurveda industry allows a much-...(Read Full Abstract)

Behavioural conflict on employee wellbeing: role of negative affect state and workplace fun

Purpose: The study attempts to understand the relationship between behavioural conflict and employee well-being and examines the intervening role of the negative affect state. Besides this, the study also analyses the moderating role of workplace fun. Design/methodology/approach: Following affective...(Read Full Abstract)

Board attributes, hedging activities and exchange rate risk: Multi-country firm-level evidence

This study examines whether board attributes determine firms' exchange rate risk by influencing their hedging activities. Prior literature demonstrates that strong corporate governance encourages value-enhancing hedging, but the effects of firm-level governance such as board structure on the level o...(Read Full Abstract)

Brand logos versus brand names: A comparison of the memory effects of textual and pictorial brand elements placed in computer games

  • Authors: Ghosh T., Sreejesh S., Dwivedi Y.K.
    Year: 2022 | IIM Kozhikode
    Source: Journal of Business Research
    DOI: 10.1016/j.jbusres.2022.04.017

While a plethora of studies on gamification of advertising exists, little is known about how consumers process different types of brand elements (logos and names) placed in computer games, and whether differences in information processing lead to variations in brand memory. This gap is addressed by ...(Read Full Abstract)

Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world

Recent studies suggest that brand awareness and brand image do not directly influence future purchases and brand knowledge alone is not sufficient for building strong brands. Keller’s reflections, particularly pointing to a small group of highly engaged customers, call for a rethink on brand equity ...(Read Full Abstract)

Corrigendum to “Evaluating value requirement for Industrial Product-Service System in circular economy for wind power-based renewable energy firms” [J. Clean. Prod. 340 (2022) 130689] (Journal of Cleaner Production (2022) 340, (S0959652622003286), (10.1016/j.jclepro.2022.130689))

  • Authors: Nag U., Sharma S.K., Padhi S.S.
    Year: 2022 | IIM Kozhikode
    Source: Journal of Cleaner Production
    DOI: 10.1016/j.jclepro.2022.132631

The authors regret that a portion of the value requirement (ISS43) is hidden due to a decreased size of boxes in Fig-4 and Table-17. The value requirement (ISS43) will be correctly read as “Customized product and service offering to wind farms on-site services by house owners or small entrepreneurs ...(Read Full Abstract)

Deep learning Based Patient-Friendly Clinical Expert Recommendation Framework

  • Authors: Kumar A., Khan S.F., Sodhi R.S., Khan I.R., Kumar S., Tamrakar A.K.
    Year: 2022 | IIM Kozhikode
    Source: Proceedings of 2nd International Conference on Innovative Practices in Technology and Management, ICIPTM 2022
    DOI: 10.1109/ICIPTM54933.2022.9754157

In recent years, with the popularization of the Internet and the development of technologies such as big data analysis, people's demand for mobile medical services has become more and more urgent, which is manifested in determining their diseases based on symptoms and selecting hospitals with better...(Read Full Abstract)

Design and selection of government policies for electric vehicles adoption: A global perspective

  • Authors: Srivastava A., Kumar R.R., Chakraborty A., Mateen A., Narayanamurthy G.
    Year: 2022 | IIM Kozhikode
    Source: Transportation Research Part E: Logistics and Transportation Review
    DOI: 10.1016/j.tre.2022.102726

Regardless of increased attention in electric vehicles (EV) market expansion, the actual penetration of EVs remains low globally. Almost all major OEMs have announced investment plans to ensure that EVs constitute a major, if not complete, chunk of their product portfolios. On their part, government...(Read Full Abstract)

Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues

  • Authors: Sarkar J.G., Sarkar A., Sreejesh S.
    Year: 2022 | IIM Kozhikode
    Source: Information Technology and People
    DOI: 10.1108/ITP-01-2021-0044

Purpose: This study aims to examine the underlying antecedents and psychological mechanisms through which brand's communication of sustainable business practices in social media influences consumers' responsible consumption behaviour and brand relationship outcomes. Design/methodology/approach: Data...(Read Full Abstract)

Digital healthcare retail: role of presence in creating patients' experience

  • Authors: Sreejesh S., Sarkar J.G., Sarkar A.
    Year: 2022 | IIM Kozhikode
    Source: International Journal of Retail and Distribution Management
    DOI: 10.1108/IJRDM-12-2020-0514

Purpose: The purpose of this study is to empirically examine the impact of technology-enabled service co-creation on patients' service patronage behaviour in healthcare retailing. The first objective is to examine the mediating roles of spatial presence and co-presence in the relationship between te...(Read Full Abstract)

Digital platforms for connecting actors in the agtech space: insights on platform development from participatory action research on KisanMitr

  • Authors: Poti S., Joy S.
    Year: 2022 | IIM Kozhikode
    Source: Journal of Indian Business Research
    DOI: 10.1108/JIBR-04-2021-0145

Purpose: This paper aims to explore the development of digital platforms in agtech space as a mechanism to mitigate the disconnects among the various actors in the innovation, business and entrepreneurship and extension ecosystems that impede the journey of technology from labs to farms. It does so ...(Read Full Abstract)

Do You Love Open Kitchen Restaurants? Exploring Visitors’ Motivators of Restaurant Visit for Sustainable Growth of Tourism’ Industry: An Abstract

  • Authors: Arya V., Sethi D., Sharma A., Shiva A., Islam T.
    Year: 2022 | IIM Kozhikode
    Source: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
    DOI: 10.1007/978-3-030-89883-0_83

This study examines how restaurants’ concern shifted towards visitors’ motivating factors and their impact on visitors’ attachment with the restaurants which leads restaurants to have loyalty from visitors. Authors investigate whether attitude towards restaurants and digital relationship experience ...(Read Full Abstract)

Does cross-border acquisition reduce earnings management of emerging market acquirers? Evidence from India

  • Authors: Valiya Purayil P., Lukose P. J. J.
    Year: 2022 | IIM Kozhikode
    Source: International Review of Finance
    DOI: 10.1111/irfi.12346

Cross-border acquisitions by emerging market firms have been increasing at an accelerated pace. The present study examines the impact of cross-border acquisition on the earnings manipulation of emerging market firms by analyzing the cross-border deals from India during the period 2000–2015. Using tw...(Read Full Abstract)


  • Authors: Sarkar A., Gurumurthy A.
    Year: 2022 | IIM Kozhikode
    Source: International Journal of Operational Research

Effects of confidence and social benefits on consumers’ extra-role and in-role behaviors: A social identity and social exchange perspective

This study explores the effects of relational benefits on consumers' extra-role (civic virtue) and in-role (consumer loyalty) behaviors from social identity and social exchange perspectives, in addition to the mediating role of consumer–company identification (CCI) and perceived value. Structural eq...(Read Full Abstract)

Emerging work trends in Urban India: COVID-19 and beyond

  • Authors: Tandon N., Basu P., Krishnan O., Bhavani R.V.
    Year: 2022 | IIM Kozhikode
    Source: Emerging Work Trends in Urban India: COVID-19 and Beyond
    DOI: 10.4324/9781003264194

This book offers an overview of India's emerging digital economy and the resulting challenges and opportunities for urban workplaces. It examines contemporary economic and social transformations in India by focusing on how new technologies and policies are shaping urban work practices and patterns. ...(Read Full Abstract)