IIM Rohtak's Publications


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Total No of Publication : 431

A data analytic-based logistics modelling framework for E-commerce enterprise

  • Authors: Verma A., Kuo Y.-H., Kumar M.M., Pratap S., Chen V.
    Year: 2022 | IIM Rohtak
    Source: Enterprise Information Systems
    DOI: 10.1080/17517575.2022.2028195

Data-driven approaches have noteworthy significance in managing and improving logistics in E-commerce enterprises. This study focuses on the development of an integrated framework to analyse the Brazilian E-Commerce enterprise public dataset. From the analysis, it is found that sellers of Ibitinga c...(Read Full Abstract)

A DEA and random forest regression approach to studying bank efficiency and corporate governance

  • Authors: Thaker K., Charles V., Pant A., Gherman T.
    Year: 2022 | IIM Rohtak
    Source: Journal of the Operational Research Society
    DOI: 10.1080/01605682.2021.1907239

We employ Data Envelopment Analysis to estimate the new technical, new cost, and new profit efficiency of Indian banks over the period 2008–2018. Then, we use Random Forest Regression to examine the impact of corporate governance (Board Size, Board Independence, Duality, Gender Diversity, and Board ...(Read Full Abstract)

A Perspective Toward 6G Connecting Technology

  • Authors: Katiyar N., Srivastava J., Singh K.P.
    Year: 2022 | IIM Rohtak
    Source: Lecture Notes in Networks and Systems
    DOI: 10.1007/978-981-16-8721-1_70

5G communication is the most trending technology and nowadays commercialized to the whole world. Still, now is the time to look forward beyond this technology that could be more forward than 6G. It is the improved technology for future applications and also for emerging space and terrestrial equipme...(Read Full Abstract)

Accounting for investor sentiment in news and disclosures

  • Authors: Eachempati P., Srivastava P.R.
    Year: 2022 | IIM Rohtak
    Source: Qualitative Research in Financial Markets
    DOI: 10.1108/QRFM-01-2020-0006

Purpose: This study aims to develop two sentiment indices sourced from news stories and corporate disclosures of the firms in the National Stock Exchange NIFTY 50 Index by extracting sentiment polarity. Subsequently, the two indices would be compared for the predictive accuracy of the stock market a...(Read Full Abstract)

Air Taxis: A Technological Breakthrough to Beat the Traffic Woes

  • Authors: Tripathi M., Mandal M., Wadhwa R.
    Year: 2022 | IIM Rohtak
    Source: Communications of the Association for Information Systems
    DOI: 10.17705/1CAIS.05013

Traffic problems across the major cities around the world and the ever-growing population have put immense stress on countries’ smart infrastructure needs and requirements, particularly in emerging economies such as India. In such countries, existing urban transport modes have failed to accommodate ...(Read Full Abstract)

An Intelligent omnichannel assortment model to manage webrooming: an optimization approach

  • Authors: Srivastava P.R., Zhang J.Z., Eachempati P., Sharma S.K., Liu Y.
    Year: 2022 | IIM Rohtak
    Source: Journal of Strategic Marketing
    DOI: 10.1080/0965254X.2022.2067072

Global retail industry players have witnessed a grave scenario due to the impact of the COVID-19 pandemic. The pandemic has changed the way shoppers think, manifested in the decelerating footfall and increasing threat for traditional brick and mortar stores. The strategy of switching over to omnicha...(Read Full Abstract)

Analyzing repurchase behavior and benchmarking brands: implications for salespersons in a personal selling context

  • Authors: Mohanty P.K., Patro A.
    Year: 2022 | IIM Rohtak
    Source: Journal of Agribusiness in Developing and Emerging Economies
    DOI: 10.1108/JADEE-05-2020-0103

Purpose: This work reports on a study to measure tractor owners' (mostly farmers') repurchase behavior (RPB). While earlier studies have focused on the technical aspects of the tractors, none as yet have considered farmer intention and behavior for predicting purchase decision. A conceptual model wa...(Read Full Abstract)

Applying the theory of reasoned action to examine consumers' attitude and willingness to purchase organic foods

  • Authors: Kumar S., Gupta K., Kumar A., Singh A., Singh R.K.
    Year: 2022 | IIM Rohtak
    Source: International Journal of Consumer Studies
    DOI: 10.1111/ijcs.12812

The organic food market has emerged as a growing trend among consumers. The present study examines the relationship between Health Consciousness (HC), Organic Food Knowledge (OFK), Subjective Norms (SN), Price Perception (PP), Environmental Concern (EC), Attitude (ATT), Willingness to Purchase (WP),...(Read Full Abstract)

Artificial intelligence in marketing: A systematic literature review

  • Authors: Chintalapati S., Pandey S.K.
    Year: 2022 | IIM Rohtak
    Source: International Journal of Market Research
    DOI: 10.1177/14707853211018428

The digital transformation fostered by the increasing leverage of artificial intelligence (AI) has been a critical influencing factor unleashing the next wave of enterprise business disruption. Marketing is one of the business streams witnessing this transformation on a very intense scale. Contempor...(Read Full Abstract)

Assessing asymmetric determinants of commodity-level exports: the role of policy responses to the COVID-19 pandemic

This paper explores the economic consequences of non-pharmaceutical government intervention to curb disease spread on Indian commodity-level exports. This is the first study to assess the export implications of the pandemic using a panel linear as well as a novel non-linear ARDL framework. Our resul...(Read Full Abstract)

Best strategy to win a match: an analytical approach using hybrid machine learning-clustering-association rule framework

  • Authors: Srivastava P.R., Eachempati P., Kumar A., Jha A.K., Dhamotharan L.
    Year: 2022 | IIM Rohtak
    Source: Annals of Operations Research
    DOI: 10.1007/s10479-022-04541-6

One of the significant challenges in the sports industry is identifying the factors influencing match results and their respective weightage. For appropriate recommendations to the team management and the team players, there is a need to predict the match and quantify the important factors for which...(Read Full Abstract)

Board characteristics and efficiency of value added by banks: Evidence from an emerging economy

This paper estimates the efficiency of value added by banks using their total resources (physical capital resources and intangible resources) and finds an association between board characteristics and efficiency of value added. The paper is grounded in the theory of resource and knowledge based view...(Read Full Abstract)

Business continuity through customer engagement in sustainable supply chain management: outlining the enablers to manage disruption

  • Authors: Kaur A., Kumar A., Luthra S.
    Year: 2022 | IIM Rohtak
    Source: Environmental Science and Pollution Research
    DOI: 10.1007/s11356-021-16683-4

Business continuity in disruptions like the COVID-19 pandemic involves sustainable supply chain management (SSCM) with limited resources and risks for the well-being and prosperity of stakeholders and customers involved with limited environmental effects. The purpose of the paper is to outline enabl...(Read Full Abstract)

Can customer sentiment impact firm value? An integrated text mining approach

  • Authors: Eachempati P., Srivastava P.R., Kumar A., Muñoz de Prat J., Delen D.
    Year: 2022 | IIM Rohtak
    Source: Technological Forecasting and Social Change
    DOI: 10.1016/j.techfore.2021.121265

Developing measures to capture customer sentiment and securing a positive customer experience is a strategic necessity to improve firm profitability and shareholder value. The paper considers the relationship between customer satisfaction, earnings, and firm value as these drives change in stock pri...(Read Full Abstract)

Coordination mechanisms for digital and sustainable textile supply chain

  • Authors: Kumar P., Sharma D., Pandey P.
    Year: 2022 | IIM Rohtak
    Source: International Journal of Productivity and Performance Management
    DOI: 10.1108/IJPPM-11-2020-0615

Purpose: Supply chain network is complicated to manage due to the involvement of a number of agents. Formation of virtual organization using Industry 4.0 (I4.0) is an approach to improve the efficiency and effectiveness and to overcome the complexities of the channel. However, the task of managing t...(Read Full Abstract)

Decoding Customer Opinion for Products or Brands Using Social Media Analytics: A Case Study on Indian Brand Patanjali

  • Authors: Yadav M.L., Dugar A., Baishya K.
    Year: 2022 | IIM Rohtak
    Source: International Journal of Intelligent Information Technologies
    DOI: 10.4018/IJIIT.296271

This study uses aspect-level sentiment analysis using lexicon-based approach to analyse online reviews of an Indian brand called Patanjali, which sells many FMCG products under its name. These reviews have been collected from the microblogging site Twitter from where a total of 4961 tweets about 10 ...(Read Full Abstract)

Do millennials differ in conflict manifestation? Differences within the cohort

Purpose: The present study aims to examine the moderation of the employee's age on the manifestation of “experience of hurt” to “commitment to future conflict” among the three intra-cohort segments of millennials. The study also examines the mediation of “perception of duplicitous organization” betw...(Read Full Abstract)

Does e-service quality of online grievance redress portals lead to satisfaction? An outlook from the perspectives of Indian youth

  • Authors: Kumar A., Tiwari A.A., Singh R.K., Nag T.
    Year: 2022 | IIM Rohtak
    Source: Journal of Public Affairs
    DOI: 10.1002/pa.2822

In a democratic country like India, citizens expect quality public services, from the government. The information technology-enabled versions of public services cannot be an exception. In order to develop strategies leading to increasing levels of satisfaction of the citizens, the quality of the ser...(Read Full Abstract)

Does lean and sustainable manufacturing lead to Industry 4.0 adoption: The mediating role of ambidextrous innovation capabilities

  • Authors: Dixit A., Jakhar S.K., Kumar P.
    Year: 2022 | IIM Rohtak
    Source: Technological Forecasting and Social Change
    DOI: 10.1016/j.techfore.2021.121328

On one hand, Industry 4.0-based sustainable manufacturing has been undergoing a revolution, and generating widespread interest both among business leaders and academicians, based on the assumption that it has a linear and direct relationship. On the other, sustainable ambidextrous innovation has bec...(Read Full Abstract)

Evaluating sustainability factors of green ports in China under fuzzy environment

  • Authors: Garg C.P., Kashav V., Wang X.
    Year: 2022 | IIM Rohtak
    Source: Environment, Development and Sustainability
    DOI: 10.1007/s10668-022-02375-7

The seaports in China are the busiest in the world and facing challenges pertaining to environmental pollution, Green House Gases (GHG) emissions, damages to the marine ecosystem etc. To tackle these issues, the maritime community in China is looking for sustainable green solutions. One way forward ...(Read Full Abstract)