IIM Sirmaur's Publications


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Total No of Publication : 14

Agricultural automation: A strategic dilemma of a rich Indian farmer

  • Authors: Srivastava S.K.
    Year: 2021 | IIM Sirmaur
    Source: Journal of Information Technology Teaching Cases
    DOI: 10.1177/2043886920951200

Mr. Jang Bahadur Singh Bagga, a wealthy farmer based in one of the most prosperous states in India, Punjab, was deep in thought pondering over a problem that was occupying his mind. In the face of the havoc caused by COVID-19, Prime Minister Narendra Modi on 24 March 2020 announced a 3-week unpreced...(Read Full Abstract)

An IAD type framework for Blockchain enabled smart tourism ecosystem

  • Authors: Yadav J.K., Verma D.C., Jangirala S., Srivastava S.K.
    Year: 2021 | IIM Sirmaur
    Source: Journal of High Technology Management Research
    DOI: 10.1016/j.hitech.2021.100404

The concept of smart tourism remains fuzzy when it comes to practice because of the lack of clarity on the roles and responsibilities of stakeholders in addition to complex institutional ecosystem that exist within the tourism industry. Further, trust and safety of the data generated due to the adva...(Read Full Abstract)

Analyzing interrelated enablers of industry 4.0 for implementation in present industrial scenario

  • Authors: Murugaiyan P., Ramasamy P.
    Year: 2021 | IIM Sirmaur
    Source: Management Research Review
    DOI: 10.1108/MRR-08-2020-0499

Purpose: The paper aims to present a systematic literature review to analyze interrelated enablers of Industry 4.0 for implementation. Industry 4.0 is an integrated manufacturing strategy embedded with disruptive technologies. Adapting these technologies with the present industrial scenario is depen...(Read Full Abstract)

Do experience and engagement matter to millennial consumers?

  • Authors: Khan I., Fatma M., Kumar V., Amoroso S.
    Year: 2021 | IIM Sirmaur
    Source: Marketing Intelligence and Planning
    DOI: 10.1108/MIP-01-2020-0033

Purpose: The purpose of this research is to examine the effect of certain dimensions of brand experience (sensory, behavioural, affective and intellectual) on millennial consumers' engagement. Design/methodology/approach: Data were collected using the central location intercept method from 443 mille...(Read Full Abstract)

Exploring the nexus between job design and work engagement: Mediating role of meaning in work

  • Authors: Garg P., Han K.-S., Malik P.
    Year: 2021 | IIM Sirmaur
    Source: International Journal of Business Excellence
    DOI: 10.1504/IJBEX.2021.113706

The present study examines the nexus between job design and work engagement and test the mediating effect of meaning in work on the relationship between job design and work engagement. Data were collected using a survey method and comprised of 300 employees working in manufacturing firms based in In...(Read Full Abstract)

Green market segmentation and consumer profiling: a cluster approach to an emerging consumer market

  • Authors: Jaiswal D., Kaushal V., Singh P.K., Biswas A.
    Year: 2021 | IIM Sirmaur
    Source: Benchmarking
    DOI: 10.1108/BIJ-05-2020-0247

Purpose: In the present era of green consumerism, consumers are shifting towards sustainable consumption with the rising demand of green products. Despite consumers' demand of such products, their attitudes towards eco-friendly practices can neither be the same for different consumer groups nor can ...(Read Full Abstract)

Happiness at work: a multi-criteria decision-making approach

  • Authors: Dahiya R., Raghuvanshi J.
    Year: 2021 | IIM Sirmaur
    Source: Journal of Indian Business Research
    DOI: 10.1108/JIBR-04-2020-0091

Purpose: Researchers have strived to identify the factors enhancing happiness at work (HAW), and the causal relations among the enablers of happiness remained underexplored. Therefore, this study aims to map and prioritize the causal relation structures of enablers of HAW. Design/methodology/approac...(Read Full Abstract)

In search of a consensus definition of innovation: a qualitative synthesis of 208 definitions using grounded theory approach

  • Authors: Singh S., Aggarwal Y.
    Year: 2021 | IIM Sirmaur
    Source: Innovation: The European Journal of Social Science Research
    DOI: 10.1080/13511610.2021.1925526

We offer a qualitative synthesis of 208 definitions of innovation using a grounded theory approach to arrive at a unified definition of innovation. The data analysis provided seven broad themes underlying the definitions of innovations, i.e., creative potential, motivation, action, psychological pro...(Read Full Abstract)

Insecure people can eclipse your sun; so identify before it is too late: revisit to the nexus between job insecurity, organizational identification and employee performance behaviour

Purpose: With the enhancing notions of job insecurity in employees, the objective of this study is to revisit the association between job insecurity and employee performance behaviour (task performance and contextual performance) with the mediating role of organizational identification. Specifically...(Read Full Abstract)

Interpersonal forgiveness and employee life satisfaction: the role of affect at work

  • Authors: Dahiya R.
    Year: 2021 | IIM Sirmaur
    Source: International Journal of Organizational Analysis
    DOI: 10.1108/IJOA-02-2020-2042

Purpose: Amidst the new realities of the modern world, a happy and satisfied workforce has become a necessary requirement for organizations to maintain their competitive edge. While most of the available literature revolves around positive organizational behaviour, there is dearth of research on the...(Read Full Abstract)

IT Capital in improving national innovation productivity: understanding IT productivity paradox through cognitive path-dependence model

This paper deals with the issue of IT productivity paradox and examines the influence of IT capital and IT institution on the national innovation productivity. Applying North’s neo-institutional economics, Hayek’s model of the mind, and Bandura’s explanation of learning we try to understand this rel...(Read Full Abstract)

Networking infrastructure decision at Well-Known Institute of Management

  • Authors: Dhurkari R.K.
    Year: 2021 | IIM Sirmaur
    Source: Journal of Information Technology Teaching Cases
    DOI: 10.1177/2043886921998384

Well-Known Institute of Management is situated in New Delhi, India, and offers a 2-year fully residential post-graduate program in Management (MBA) and a doctoral-level program. While the permanent and fully residential campus of the institute with state-of-the-art facilities is under construction (...(Read Full Abstract)

Perceived brand authenticity and social exclusion as drivers of psychological brand ownership

Firms strive hard to make their brands imbibed in consumers’ lives. Psychological brand ownership is one of the best ways to make consumers psychologically own the brand to generate favorable behavior. Thus, it becomes imperative for firms to know about the ways through which psychological brand own...(Read Full Abstract)

Sixteen Statements That Reflect Who Can Hurt a Woman in India

Although the prevalence of a traditional negative attitude toward women is widely discussed in Indian culture, a scholarly tool to assess the same has been lacking. We developed a psychometric tool (the Traditional Attitudes toward Indian Women (TAIW) scale, Singh and Aggarwal 2019) to measure tradi...(Read Full Abstract)